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Maybe* blog: Anything is possible

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Claude Code explained. What it is, who it's for, and how we use it at Maybe*.
All, Expert Advice Polly Barnfield, OBE 2026-04-13 All, Expert Advice Polly Barnfield, OBE 2026-04-13

Claude Code explained. What it is, who it's for, and how we use it at Maybe*.

Claude Code is a terminal-based AI agent that can plan, edit, test, and fix errors, so developers ship faster. This blog covers how it compares to other tools, and how we use it at Maybe*.

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OpenClaw is impressive. It's also not built for your business. Here's the difference.
All, Expert Advice Polly Barnfield, OBE 2026-04-10 All, Expert Advice Polly Barnfield, OBE 2026-04-10

OpenClaw is impressive. It's also not built for your business. Here's the difference.

OpenClaw shows what autonomous agents can do - fast and developer-friendly. Businesses need governance, security, and accountable execution inside core tools: that’s Maybe*.

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AI Agent: Review Instagram Posts Agent – turn metrics into your next month’s plan
All, Expert Advice Hannah McKernon 2026-04-10 All, Expert Advice Hannah McKernon 2026-04-10

AI Agent: Review Instagram Posts Agent – turn metrics into your next month’s plan

AI Agent Instagram Post Reviewer turns insights into a practical report: what worked, what didn’t, and why. Get a test plan with clear success metrics, no spreadsheets, no guesswork.

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Claude Cowork completes tasks on your desktop. Maybe* completes work inside your business. Here's the difference.
All, Expert Advice Polly Barnfield, OBE 2026-04-10 All, Expert Advice Polly Barnfield, OBE 2026-04-10

Claude Cowork completes tasks on your desktop. Maybe* completes work inside your business. Here's the difference.

Claude Cowork is a personal agent for desktop tasks, files and repeatable knowledge work. Maybe* completes work across teams inside your business tools, like Slack or Teams.

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AI Agent: Review Facebook Posts – from raw metrics to a clear next move
All, Expert Advice Hannah McKernon 2026-04-09 All, Expert Advice Hannah McKernon 2026-04-09

AI Agent: Review Facebook Posts – from raw metrics to a clear next move

AI Agent: Social Image Creator makes image creation simple - giving you clean visuals in the right size, in your style, with the right words, and no surprises - delivered in Slack or Teams.

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Perplexity Computer executes tasks for individuals. Maybe* completes work inside your business. Here's what that difference means.
All, Expert Advice Polly Barnfield, OBE 2026-04-09 All, Expert Advice Polly Barnfield, OBE 2026-04-09

Perplexity Computer executes tasks for individuals. Maybe* completes work inside your business. Here's what that difference means.

Perplexity Computer helps individuals run complex, cloud-based workflows to produce outputs. Maybe* completes cross-team work inside your existing tools, like Slack or Teams.

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AI Agent: News Review Agent - From Breaking News to Decision-Ready Briefs
All, Expert Advice Hannah McKernon 2026-04-09 All, Expert Advice Hannah McKernon 2026-04-09

AI Agent: News Review Agent - From Breaking News to Decision-Ready Briefs

AI Agent: News Reviewer monitors reputable coverage and social chatter, then separates facts from speculation, turning fast-moving public information into decision-ready briefs.

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78% of businesses are using AI.Only 9% have made it work. Here's what changed the conversation.
All, Expert Advice, Events Polly Barnfield, OBE 2026-04-08 All, Expert Advice, Events Polly Barnfield, OBE 2026-04-08

78% of businesses are using AI.Only 9% have made it work. Here's what changed the conversation.

Most businesses use AI, but few integrate it into day-to-day workflows. This blog breaks down what the 9% do differently to prove ROI and get finished work done.

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AI Agent: Social Image Creator - On-brand visuals, without the back-and-forth.
All, Expert Advice Hannah McKernon 2026-04-08 All, Expert Advice Hannah McKernon 2026-04-08

AI Agent: Social Image Creator - On-brand visuals, without the back-and-forth.

AI Agent: Social Image Creator makes image creation simple - giving you clean visuals in the right size, in your style, with the right words, and no surprises - delivered in Slack or Teams.

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The Missing Layer: Why Great AI Tools Still Leave Work Undone
All, Expert Advice Polly Barnfield, OBE 2026-04-07 All, Expert Advice Polly Barnfield, OBE 2026-04-07

The Missing Layer: Why Great AI Tools Still Leave Work Undone

Most AI tools generate answers; your team still has to do the follow-through. This blog post explains the execution layer that connects AI to workflows and completes tasks end to end.

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AI Agent: Google Calendar Management - The Calm Way To Run Your Calendar
All, Expert Advice Hannah McKernon 2026-03-30 All, Expert Advice Hannah McKernon 2026-03-30

AI Agent: Google Calendar Management - The Calm Way To Run Your Calendar

AI Agent: Google Calendar Management turns scheduling requests into accurate calendar updates, suggesting times, booking events, and rescheduling or cancelling as needed.

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The Future of Work - AI Agents as Collaborative Partners
All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2026-01-22 All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2026-01-22

The Future of Work - AI Agents as Collaborative Partners

When AI becomes a collaborative partner, Administrative work decreases by 25% and Creative and strategic work increases by 40%. We call this the 25/40 Rule, and it is the future of work.

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2025: The Year AI Agents Became Business Infrastructure
All, Expert Advice Polly Barnfield, OBE 2026-01-19 All, Expert Advice Polly Barnfield, OBE 2026-01-19

2025: The Year AI Agents Became Business Infrastructure

2025 was the year AI stopped being experimental and became essential - not because models improved, but because AI embedded itself into real workflows with real consequences.

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The AI Implementation Roadmap - From Chaos to Competitive Advantage in 12 Weeks
All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2026-01-06 All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2026-01-06

The AI Implementation Roadmap - From Chaos to Competitive Advantage in 12 Weeks

Most AI programmes fail after 12 months. Learn the proven 12-week AI implementation roadmap that cuts costs, boosts ROI 3–5×, and delivers results fast.

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The Democratisation of AI - Power to the Operators
All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-19 All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-19

The Democratisation of AI - Power to the Operators

For decades, innovation sat in IT. No-code AI has shifted it to the teams closest to the problems. This democratisation is the most underrated transformation in business today.

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From Structure to Speed: What Female Founders Really Need to Scale
All, Expert Advice Polly Barnfield, OBE 2025-12-18 All, Expert Advice Polly Barnfield, OBE 2025-12-18

From Structure to Speed: What Female Founders Really Need to Scale

Filming a panel at the London Stock Exchange, we spoke honestly about the reality of being a founder. Scaling isn’t hustle. It’s structure, leverage, and making uncomfortable decisions.

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Cross-Sector Insights - AI Integration Is What Separates Leaders In All Industries
All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-17 All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-17

Cross-Sector Insights - AI Integration Is What Separates Leaders In All Industries

We analysed AI adoption and integration patterns across industries. The findings? Every sector has its AI front-runners, and the real separator-across every industry-was integration.

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From Experimentation to Transformation - The 90-Day ROI Window
All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-15 All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-15

From Experimentation to Transformation - The 90-Day ROI Window

Maybe* research shows that across mid-market and enterprise teams, the invisible friction between disconnected AI tools costs between £200,000 and £1.6 million every year.


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The Hidden Cost of Disconnected AI - £200k to £1.6m in Lost Margin
All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-12 All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-12

The Hidden Cost of Disconnected AI - £200k to £1.6m in Lost Margin

Maybe* research shows that across mid-market and enterprise teams, the invisible friction between disconnected AI tools costs between £200,000 and £1.6 million every year.


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AI Governance: The Surprising Competitive Advantage Driving Faster Innovation
All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-09 All, The Big AI Secret, Expert Advice Polly Barnfield, OBE 2025-12-09

AI Governance: The Surprising Competitive Advantage Driving Faster Innovation

Governance isn’t a brake - those with strong AI governance see 30% less compliance overhead and 23% faster innovation. This counterintuitive advantage is what separates high-performers.

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