By Hannah McKernon, Head of Digital Marketing at Maybe*
Most businesses have adopted AI. Almost none have watched it finish a job.
That one line is why Maybe* is bringing The Big AI Secret to The Business Show London. Over two days, Polly Barnfield OBE runs a series of live masterclasses that do the opposite of the usual conference AI talk. No slides full of promise. No demo that works once and never again. Every session ends with one real Task built live on screen, inside Slack, Microsoft Teams or Outlook, using a real job brought in from the room.
The Big AI Secret is the Maybe* research programme behind the finding that most organisations are already using AI and very few have seen it complete real work. It draws on a UK Government-funded training programme delivered to 25,000 businesses and a study across 1,500 business leaders. These sessions turn that research into something you can take home and run on Monday.
When and where
The Big AI Secret Masterclass by Maybe* runs on both days of the show:
Wednesday 11 November and Thursday 12 November
The same four masterclasses run each day, so you can catch any session on either day. Between sessions the room stays open, so bring a real job from your week and leave with it running.
The sessions
11:00 - Why Your AI Never Finishes: What 25,000 Businesses Told Us: The research session. What separates the businesses whose AI finishes work from the ones still prompting, drawn from the largest view of real adoption in the country.
12:00 - Follow Up On Every Contact From This Show By Friday: The one every exhibitor and visitor needs. Turn a weekend of business cards and conversations into followed-up contacts by the end of the week, built live.
14:00 - The Invoice That Chased Itself: Money Admin, Finished: Where the guardrails sit when AI touches money. A finance admin job that completes itself, with the controls visible the whole way.
15:00 - The Task That Eats Your Day, Finished Live: Bring the job that quietly costs you an afternoon every week. We hand it to an Agent on screen and give the time back.
What you will leave with
Why AI stalls inside real businesses, from research across 25,000 companies
What separates a finished task from a good answer
One AI Agent built live on screen in every session
How to follow up on every contact from the show by Friday
Where the guardrails sit when AI touches money or clients
The one task to start with on Monday morning
Who is presenting
Polly Barnfield OBE, CEO of Maybe*, leads the masterclasses, with Sarah Bassett, Head of Partnerships, and Emerson Osmond, Chief Product Officer.
Maybe* is the AI execution layer where real business work gets done, with clear rules, full visibility, and your people in control. AI Agents run inside Slack and Microsoft Teams, connect to the tools teams already use, and complete defined tasks. Trusted by start-ups, PLCs, and the UK Government.
Come and find us at the show. Bring a real job. Leave with it running.
