By Hannah McKernon, Head of Digital Marketing at Maybe*
AI has been adopted almost everywhere. It has finished the job almost nowhere. That gap is the thing worth talking about, and it is what Polly Barnfield OBE is taking to the stage at FLIRT.
Across the two days, Polly is running four sessions, each one coming at the same question from a different side: once the AI has done its bit, who actually finishes the work, and what does it take to get there. The answer is rarely a better model. It is judgement, craft, the right guardrails, and the people who stay accountable for the outcome.
Here are the sessions she is part of.
Monday 2 November
Who finishes the work? Why AI adoption isn't the same as AI execution: The foundation session. Adopting AI and executing with it are two different things, and the distance between them is where most value quietly disappears. What separates the businesses whose AI completes real work from the ones still prompting.
Tuesday 3 November
From £13m in funding won to a platform that scales it: the SustAIn story: How research and real funding became a platform that does the work at scale. The story of what it takes to turn a proven idea into something a whole organisation can run on.
Focus on your craft, not the AI: how groa° ships faster on the Maybe* API: The tool is not the point. You are. How a team keeps its attention on its craft and lets the technology carry the rest, shipping faster by building on the Maybe* API.
Be the person who does more: test AI Agents and earn AI Analyst on your CV through a proven research programme: The human upside of all this. How to become the person who does more with AI, test real Agents, and come away with something that counts: AI Analyst on your CV, through a proven research programme.
Why these sessions
The thread running through all four is the one Maybe* was built on. The most valuable thing in a business is still the human part: the judgement about what is worth doing, the craft that makes the output yours, the trust that makes a customer choose you. AI is at its best when it carries the repetitive weight so your people can spend more of their hours on exactly that.
Maybe* is the AI execution layer where real business work gets done, with clear rules, full visibility, and your people in control. AI Agents run inside Slack and Microsoft Teams, connect to the tools teams already use, and complete defined tasks.
If you are at FLIRT, come and find Polly. Bring the job that eats your week. The conversation is about giving that time back, and spending it on the work only you can do.
