Maybe* research from interviewing over 1,000 senior business leaders reveals a critical inflection point: once teams exceed 10 disconnected AI tools, waste accelerates exponentially.

Governance isn’t a brake - those with strong AI governance see 30% less compliance overhead and 23% faster innovation. This counterintuitive advantage is what separates high-performers.

70% of companies report measurable ROI from AI. Yet only 38% communicate this externally, due to fear of brand perception. Those that do gain a clear competitive edge.

Here's a question that reveals everything about your AI strategy: Does your CEO use AI daily? If the answer is no, your chances of successful AI integration just dropped by 60%.

Our research with 1,000+ businesses reveals 68% admit their AI stack grew faster than their ability to manage it, meaning lost time and money. Here’s why simplification beats innovation.

Our research with 1,000+ businesses reveals 78% of companies have adopted AI, but only 13% have actually integrated it. This 65-point gap is where productivity and profit are disappearing.

Maybe* whitepaper - The Big AI Secret - based on interviews with 1,000+ senior marketers, uncovers a key paradox: AI adoption is widespread, but confidence using it strikingly low.

We're in the next significant wave in AI innovation: the emergence of AI agents. But with this comes a confusing marketplace, as many vendors are rebranding existing products without adding substantial agentic capabilities. Here’s a guide.

Polly was recognised in the 'Digital Woman of the Year 2025' award at the Digital Woman of the Year Conference and Awards, for her significant contribution to the sector.

The AI market is crowded with tools. In this guide, we’ll break down what each tool does best, when to use them, and when to choose a Maybe* AI Agent instead.

Maybe* is a business-first AI Agent platform. Launch prebuilt AI Agents, or customise with our no-code Agent Builder, and roll them out with full control over access, data, and ROI.

On the Business Spotlight podcast, Polly Barnfield, CEO of Maybe*, shares her inspiring journey into AI and tech, and reveals the groundbreaking work at Maybe*

Maybe* have been quietly building something big, so AI can work for you in the systems you want it to, safely and securely. Discover more about this exciting patent-pending technology.

On the Quantum Growth podcast, Polly Barnfield unpacks her extraordinary journey — from galloping to gold with the British equestrian team to leading the charge in AI agent innovation.

In a groundbreaking initiative, North Kesteven District Council is partnering with Maybe* to offer 100 local SMEs unprecedented access to AI technology.

On the Vista Talks podcast, Maybe* CEO Polly Barnfield offers an insider’s look at how Maybe* is revolutionising the business landscape with innovative AI solutions.

As the High Streets Task Force concludes, this report reflects on the Maybe* journey as Partner in this landmark initiative to understand the evolution of high streets and town centres.

Maybe* CEO Polly Barnfield is on stage at SaaSPRENEUR Live to share groundbreaking research on how over 1,000 businesses are using AI and proven AI-powered growth strategies.

Maybe* CEO Polly Barnfield shares her captivating journey from equestrian sports to founding a pioneering AI company, offering listeners a deep dive into the challenges, rewards, and tenacity of building a business in today’s fast-evolving landscape.

AI should be simple, secure, and transformative. That's why Maybe* leverages multiple LLMs to create AI Agents that perfectly match your unique business needs.