Most AI programmes fail after 12 months. Learn the proven 12-week AI implementation roadmap that cuts costs, boosts ROI 3–5×, and delivers results fast.

Planning social media content for the year should be simple. In reality, it rarely is. This blog gives you all the tools you need: the dates and AI Agents to personalise content for your business.

2025 was the year AI stopped being experimental and became essential - not because models improved, but because AI embedded itself into real workflows with real consequences.

When AI becomes a collaborative partner, Administrative work decreases by 25% and Creative and strategic work increases by 40%. We call this the 25/40 Rule, and it is the future of work.

Filming a panel at the London Stock Exchange, we spoke honestly about the reality of being a founder. Scaling isn’t hustle. It’s structure, leverage, and making uncomfortable decisions.

For decades, innovation sat in IT. No-code AI has shifted it to the teams closest to the problems. This democratisation is the most underrated transformation in business today.

We analysed AI adoption and integration patterns across industries. The findings? Every sector has its AI front-runners, and the real separator-across every industry-was integration.

Maybe* research shows that across mid-market and enterprise teams, the invisible friction between disconnected AI tools costs between £200,000 and £1.6 million every year.

Maybe* research shows that across mid-market and enterprise teams, the invisible friction between disconnected AI tools costs between £200,000 and £1.6 million every year.

Maybe* research from interviewing over 1,000 senior business leaders reveals a critical inflection point: once teams exceed 10 disconnected AI tools, waste accelerates exponentially.

Governance isn’t a brake - those with strong AI governance see 30% less compliance overhead and 23% faster innovation. This counterintuitive advantage is what separates high-performers.

70% of companies report measurable ROI from AI. Yet only 38% communicate this externally, due to fear of brand perception. Those that do gain a clear competitive edge.

Here's a question that reveals everything about your AI strategy: Does your CEO use AI daily? If the answer is no, your chances of successful AI integration just dropped by 60%.

Our research with 1,000+ businesses reveals 68% admit their AI stack grew faster than their ability to manage it, meaning lost time and money. Here’s why simplification beats innovation.

Our research with 1,000+ businesses reveals 78% of companies have adopted AI, but only 13% have actually integrated it. This 65-point gap is where productivity and profit are disappearing.

Maybe* whitepaper - The Big AI Secret - based on interviews with 1,000+ senior marketers, uncovers a key paradox: AI adoption is widespread, but confidence using it strikingly low.

We're in the next significant wave in AI innovation: the emergence of AI agents. But with this comes a confusing marketplace, as many vendors are rebranding existing products without adding substantial agentic capabilities. Here’s a guide.

Polly was recognised in the 'Digital Woman of the Year 2025' award at the Digital Woman of the Year Conference and Awards, for her significant contribution to the sector.

The AI market is crowded with tools. In this guide, we’ll break down what each tool does best, when to use them, and when to choose a Maybe* AI Agent instead.

Maybe* is a business-first AI Agent platform. Launch prebuilt AI Agents, or customise with our no-code Agent Builder, and roll them out with full control over access, data, and ROI.