The real winners in the AI revolution will be those who master both technological excellence and human-centered design. Here’s how to evaluate and optimise AI systems that don't just perform well, they transform how people work.

Artificial intelligence has moved from a novelty to a necessity. But how do we quantify its real impact? Let's dive deep into the art and science of measuring AI's return on investment.

While AI continues to make impressive strides, businesses know that it’s not a replacement for human decision-making, but rather a powerful tool to augment and enhance our capabilities.

Striking the right balance between AI and human judgement is key for organisations to utilise the strengths of both while mitigating potential pitfalls. Here's how businesses can do this

Generative AI has led organisations to rethink operations, strategy, and value creation. We unpack trends, barriers, and actionable strategies for business leaders in the AI revolution.

This guide explores how AI is transforming business processes, from customer support to human resources, and why embracing these indispensable tools is key to stay competitive.

While 29% of enterprises are successfully deploying AI, many others are still searching for the right path forward. Let's explore how we can help bridge this gap.

As AI technology developers and deployment specialists, we've seen generative AI evolve from buzzword to a business essential. Read what 700+ business leaders reveal about AI.

The widening gap in the ability of large and smaller businesses to use AI for customer engagement is concerning. This gap has shaped our entire approach to AI development at Maybe*.

Working with 25,000+ UK businesses, two things have become clear: a lot of AI-generated content is properly naff, and fixing it is the beginning of something much bigger. And exciting!

We are thrilled to announce that Maybe* is partnering with the St Helens Borough Council on an innovative project aimed at revitalising the local market scene and supporting business growth in St Helens and Earlestown.

Designed to empower local businesses in St Helens with Digital Marketing Skills Enhancement Programme.

When routine tasks are handled by AI, people can focus on building relationships, being creative, and growth. AI isn't replacing the human touch - it's giving people more time.

AI enhances humans, not replaces them. AI Agents are intelligent digital workers that will revolutionise how your team works, making them more productive, creative, and effective than ever.

Recently, our CEO Polly Barnfield had the privilege of keynoting the AI x Design Summit, which brought together leading minds in AI, design, and brand strategy. Discover how AI is transforming creative workflows and unlocking possibilities.

We interviewed 100+ agency owners on AI etiquette, backed by broader generational research that shows nearly half use “please” and “thank you” when communicating with AI.

Maybe* CEO Polly Barnfield shares her captivating journey from equestrian sports to founding a pioneering AI company, offering listeners a deep dive into the challenges, rewards, and tenacity of building a business in today’s fast-evolving landscape.

In the latest episode of the "High Street Matters" podcast, the transformative power of AI in boosting retail growth was explored with Polly Barnfield, founder and CEO of Maybe*, and Melanie Beard, co-owner of the Best Health Food Shop.

We're excited that our groundbreaking AI innovation, Your AI, is taking a significant step forward as we prepare to embark on an exciting tour to Dallas for the GoHighLevel event where we are releasing a Your AI app into their new marketplace.

At Maybe*, our commitment to delivering innovative and simple AI solutions continues with the launch of new features designed to make your AI interactions more intuitive and powerful.