AI Agent: Social Image Creator - On-brand visuals, without the back-and-forth.
By Hannah McKernon, Head of Digital Marketing, Maybe*
the fastest way to go from “we need an Image To post” to something you can actually publish.
It's 4:42pm. Someone drops a message: "Can we get these posts up today?" The copy is half-approved. The logo is in three different folders. Nobody remembers the HEX codes. And somehow the thing that should take 20 minutes turns into a thread that eats the rest of your afternoon.
What you needed was simple. A clean visual in the right size, in your style, with the right words, and no surprises.
Here's what comes back when you ask Maybe* to run it.
You say in Slack, in Teams, or directly in Maybe*: "@Maybe Create a 6-slide Instagram carousel for our new product launch. Headline: We just made your Monday easier. Brand colours, clean layout, CTA on the final slide: Start for free."
This is what lands:
Slide 1, cover: Large headline centred on a deep navy background. Brand font. Logo top right. No clutter. The kind of opening frame that stops a scroll.
Slides 2 to 5, content: Each slide carries one idea. Short headline at the top, two lines of supporting copy below, consistent margin and typography throughout. The colour palette stays within the brand rules you provided. Nothing drifts.
Slide 6, CTA: "Start for free" in the brand accent colour against a clean background. Logo bottom left. The slide that turns a viewer into a click.
Then a review checkpoint. You confirm the wording, approve the layout, flag anything that needs adjusting. After sign-off, export-ready files land in the right format for Instagram, plus optional cover and CTA variations if you want to test alternatives.
That took Maybe* about two minutes to produce. It would have taken your afternoon.
One more thing worth knowing before we go further.
You did not have to find the Social Image Creator to make that happen. You just described what you needed in plain language, in Slack, in Teams, or in Maybe*, and Maybe* selected the right agent and the right AI model automatically. The result came back in the same channel where you asked. No switching tools. No configuring anything. No knowing in advance which agent handles visuals.
You say what you need. Maybe* works out how to do it, runs it, and brings the finished output back to wherever you are already working. That is how it works across every task, not just images.
If you would rather set it as a task and have the output delivered to a channel of your choice, you can do that too. The brief, the carousel, the ad variant, it lands where you tell it to, when you tell it to.
Or you can make it stop being something you think about at all.
One-off visuals are useful. A repeatable rhythm is better.
If you create the same kinds of assets every week, product updates, event announcements, recurring promos, you can turn "make a graphic" into a dependable system. You set the brief once. The brand rules are in place. The approval step is built in. Same inputs, same standards, consistent output.
You say in Slack: "Schedule the weekly product carousel to run every Tuesday morning and post to the brand Slack channel for approval."
It runs. The draft lands before anyone has to ask for it. Nobody has to remember to brief it. Nobody has to chase it. The visual is just there, ready, every time it is needed.
This is the difference between a useful tool and a working system. A tool needs someone to pick it up. A system runs whether or not anyone remembers to start it.
The part that keeps it on-brand.
Social Image Creator keeps work aligned to what you have agreed is yours. Colours, typography, logo placement, tone, and any compliance notes you provide. That means consistent visuals every time, fewer accidental mismatches, and fewer "wait, can we even say that?" moments after the design is already done.
When it pauses, and why that is a good thing.
Sometimes the agent stops mid-flow. That pause is protection.
You will see a clear explanation of what is missing or needs confirming, plus the exact choice needed to continue. You decide the final wording. You confirm any claims. You approve logo placement. The result is output you can stand behind, not just something that looks good at a glance.
What it will not do.
The agent will not publish posts or schedule campaigns without your approval. It will not invent verified facts, performance results, testimonials, or legal claims. It will not guess your brand guidelines if you have not shared them. It will pause and ask. It will not pull assets from internal drives unless you provide files or grant access.
What to include when you ask.
You will get the best results when you share:
The channel and format: post, Story, carousel, header, thumbnail
The exact copy that must appear: headline, sub-line, CTA, offer terms
Brand essentials: logo file, HEX colours, font preference, one example post you like
Any constraints: what to avoid, style notes, compliance requirements
Whether you want variants for testing: alternate headlines, CTAs, or colour treatments
Start with one task.
Pick the next post or campaign you are already working on and ask Maybe* for an image. In Slack, in Teams, or directly in Maybe*. The channel is up to you.
Run it once. See what comes back. Then decide whether you want that same on-brand speed waiting for you the next time someone says "we need a post today."
Most teams do not go back to the old way.
Start with one task today
