What 1,000+ Business Leaders Actually Told Us About AI Implementation
The unfiltered truth about what's working (and failing) in real businesses, including why 83% of teams hide their biggest AI wins.
The Implementation Reality No One Talks About
Maybe* there's no secret, just better implementation.
83% of teams hide their AI wins
Clients rarely hear how automation impacts them.
Real ROI stories never get told
High-value outcomes stay buried in dashboards.
Setbacks lead to breakthroughs
Most implementation gaps are just detours to ROI.
The State of AI Implementation 2025
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What 500+ business leaders revealed about AI reality. Four stages of AI maturity, why tool overload kills ROI, and frameworks that drive 380% returns.
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How 1,000+ conversations become actionable insights. See how Maybe* synthesises business intelligence—the same process we use to build our platform.
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1,000+ leaders shaping AI implementation. Early access to findings, peer roundtables, and influence on future research.
What Leaders Are Really Saying
Every conversation informs our research. Every finding improves our platform. Every implementation generates new insights.
Retail
Agency
Healthcare
The Big AI Secret Briefings
Weekly insights from ongoing research. Includes Maybe* research briefings. No fluff. Just what works.
Contribute to The Big AI Secret
Help shape what we study next. Influence our platform development. Connect with peers solving similar challenges.
FAQs about The Big AI Secret
What is The Big AI Secret research series?
The Big AI Secret the ongoing research initiative from Maybe* revealing real-world AI implementation insights from 1,000+ business leader conversations. Unlike typical AI research, we share the unfiltered truth about what's working, what's failing, and why 83% of teams hide their biggest AI successes. Each issue focuses on specific implementation challenges with actionable frameworks.
How is The Big AI Secret research created?
The Maybe* team conducts extensive interviews with business leaders across industries, then uses our own AI Agents to synthesise insights, extract patterns, and build frameworks. Our Research Intelligence Agents—including Conversation Analysers, Pattern Extractors, and Framework Builders—turn real conversations into actionable business intelligence that informs both our research and platform development.
What makes The Big AI Secret different from other AI research?
Most AI research is theoretical or vendor-driven. The Big AI Secret is based on candid, anonymous conversations with business leaders implementing AI in real companies facing real challenges. We share both wins and honest struggles without vendor spin. Plus, our research directly influences Maybe* platform development, creating a closed-loop between what businesses need and what we build.
How often does The Big AI Secret publish new research?
We publish quarterly flagship reports (The Big AI Secret Issues), weekly briefings with fresh insights, and ongoing sector-specific deep dives. Issue 1 covers "The State of AI Implementation 2025," with future issues exploring AI ROI reality, security vs innovation balance, and workforce transformation patterns.
Can I participate in The Big AI Secret research?
Yes. We're always seeking business leaders willing to share their real AI implementation experiences through confidential interviews. Participants get early access to research findings, influence future research directions, and help shape both our insights and platform development. All contributions remain completely anonymous.
How does The Big AI Secret research inform the Maybe* platform?
Every conversation reveals implementation challenges that become platform features. For example, "tool overload" feedback led to our unified agent platform, "brand voice" concerns drove our voice-training capabilities, and "governance" worries shaped our security frameworks. This research-to-product pipeline ensures we build exactly what businesses actually need.
Get the report 83% of teams won’t share
Includes Maybe* research briefings. No fluff. Just what works.