How to Effectively Track Calls from Google My Business (GMB) 🤙
Having a strong online presence is crucial for businesses to thrive. Google My Business (GMB) is a free online platform provided by Google that enables businesses to create and manage their online presence, particularly in local search results. One of the key actions that users can take on a GMB profile is to call the business directly. As a business owner, it's important to track these calls to better understand your customer's journey and measure the impact of your GMB listing. In this article, we will explore how you can effectively track calls from Google My Business.
Benefits of Tracking Calls from Google My Business
Tracking calls from Google My Business offers several key benefits for businesses looking to optimise their online presence and marketing efforts:
Measure GMB Listing Performance: By tracking calls, you can quantify the effectiveness of your GMB listing. You can determine how many phone calls your listing generates, providing valuable insights into its impact on your business.
ROI Analysis: Call tracking helps you assess the return on investment (ROI) of your GMB listing and related marketing activities. You can determine which aspects of your online presence are delivering the best results in terms of phone leads.
Improve Customer Service: Call recording features in some call tracking services enable you to review call content for quality control and training purposes. This can help improve customer service and the overall customer experience.
Identify Peak Call Times: Call tracking can reveal when your business receives the most phone calls. This information helps you allocate staff and resources more effectively during high-demand periods.
Track Offline Conversions: For businesses that rely on phone calls to drive sales or appointments, call tracking helps bridge the gap between online and offline conversions, allowing you to attribute leads accurately.
How to Track Calls from Google My Business
Now that we understand the benefits of tracking calls from Google My Business, let's dive into the steps on how to effectively set up call tracking in your GMB account.
Step 1: Choose a Call Tracking Solution
To start tracking calls from Google My Business, you'll need a call tracking solution. There are several options available in the market, such as Maybe*. Choose a solution that best suits your business needs and sign up for an account.
Step 2: Get a Tracking Number
Once you have chosen a call tracking solution, you'll need to get a tracking number. This number will be used to track calls that originate from your GMB profile. Most call tracking solutions provide a range of tracking numbers that you can choose from. Select a number that is relevant to your business and aligns with your branding.
Step 3: Update Your GMB Profile
Now that you have a tracking number, it's time to update your GMB profile. Login to your GMB account and navigate to the "Contact" tab. Locate the field for your primary phone number and click on it. You'll see an option to add an additional phone number. Enter your tracking number in this field.
Step 4: Deploy the Call Tracking Code
To ensure that calls from your GMB profile are properly tracked, you'll need to deploy the call tracking code provided by your chosen call tracking solution on your website. This code will replace the phone number that normally appears on your website with your new tracking number. This step is crucial to ensure accurate tracking of calls from your GMB profile.
Step 5: Monitor and Analyse Call Data
Once you have set up call tracking for your GMB profile, you can start monitoring and analysing call data. Most call tracking solutions provide comprehensive analytics and reporting features that allow you to gain insights into your call performance. You can track metrics such as the number of calls, call duration, missed calls, and more. Use these insights to optimise your GMB listing and improve your overall marketing strategy.
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