Social media has revolutionised the way in which people communicate with each other and with brands they are interested in. Since the world has been in lockdown, it is social media that has enabled us all to stay connected, and the brands who have adapted their approach to social media, are the ones who remain relevant. More so than ever, we need social listening tools to understand what it is that people need, want and care about. Our buying habits have potentially changed forever and we will only understand what this means for our business If we listen and adapt our marketing accordingly.
The digital space allows businesses to reach customers globally in order to sell their products and services. Social media, blogs, vlogs and email marketing all serve to drive engagement with our offer. The key to success in the digital space, however, is relevance, and this is absolutely the case in this Covid, and post-Covid, world.
The algorithms used on social media platforms to assess how well business pages are performing are, in its simplest form, measured by relevance. Social media platforms have been built as listening forums. They listen to see what people are saying, just as you must. If you do not listen closely to what people are saying about your product, your brand and the industry you operate in, how can you possibly be expected to create content that will resonate? Social listening is as crucial in business as it is in our personal lives. For us at Buy-From, partnering with Maybe has enabled us to listen rather than monitor, and transform our approach to marketing for our clients as a result.