‘Tidying up’ emerges as a big trend on social media for spring 2020

We’ve been profiling the conversations about cookware, homeware and DIY on behalf of Bira members for some time in order to help shape their social media strategy. But social media monitoring is also a great tool to help independent retailers spot emerging trends.

With that in mind, we’ve fast-forwarded to Spring 2020 to see what trends might be at the forefront of customers minds when it comes to sprucing up their homes. You can use this insight to get a head start on the competition by planning your product priorities and Spring campaigns around what your customers want.

Looking at the detail

There were 10,419 conversations about Homeware on Facebook, Twitter and Instagram through October 2019. 85% (9,370) of those conversations took place on Instagram. If you’re unsure about what Instagram could deliver for your business, check out these 20 stats we’ve compiled to convince you.

Make like Marie Kondo

It used to be said that a tidy home is a tidy mind. But in case you hadn’t heard, in 2019 decluttering became the poster child for the path to joy. This trend for simplicity and space does not seem to be going anywhere. Home organisation that allows for both practicality and visual appeal is here to stay. So make sure that your spring makeover product lines leave plenty of options for your cluttered customers to unburden themselves. 


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Ensure you are catering to the needs of an increasingly environmentally conscious customer. From home scents to home cleaning, bathroom products for the skin or for the loo, you can count on natural ingredients, materials and packaging continuing to appeal to customers.


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say bye-bye to bacteria, and hello to a clean, fresh scent + a smile. 🙃 #theresgoodinside #antibacterial #cleaning

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Shop local, source local

Shopping local and locally sourced products warms the heart of the independent shopper who is  driven by the knowledge that they are supporting their local economy and local trade. These shoppers want something unique for their homes. As well as sourcing and stocking local goods, make sure you champion the stories behind the manufacture of your local wares, as well as your own businesses story. Our social media sentiment analysis reveals that people really connect with it. 


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How to bring it home in 2020

Know your customer. They want local, they want conscious, they want unique and they want tidy. Spring cleaning and overhauling the home after Winter will no doubt be front of mind for many as soon as Boxing Day is done. So get a jump on it and start thinking about how you’ll organise your homeware business for those craving a fresh new year look a la maison.

Maybe’s social media sentiment analysis gets to the core of a good social media strategy. It empowers you to create more of what makes people feel good about your products and your brand. Get started for free.