In the third of our four-part blog series, we explore how brands and UK shopping centres can support each others’ social media strategy at a local level, to influence footfall.
Through the summer months of 2019, both retailers and town shopping centres have continued to be plagued by decreasing footfall and store closures. As shopping centres lose brands from their offering, shoppers seeking a wider range of choices and experiences opting to shop online.
Now more than ever, shopping centres need to understand how they compete for consumers’ attention. Customers need reasons to leave their sofa and visit shopping centres. Maybe* listened to the online conversation created by and about 20 UK shopping centres throughout August and early September 2019.