Back in April 2019, Primark opened its biggest store in the world in Birmingham. Bucking the trend of High Street closures, alongside B&M Bargains, Primark has managed to achieve growing footfall and profits without an eCommerce site.
Both brands utilise a great social media strategy to engage their customers with product and offerings. Maybe* listened to the online conversation created by and about Primark and B&M Bargains through August 2019.
In the second part of our three-part blog series, we explore how the brands are getting visual with Instagram and who’s doing it best.