Having moved your business online perhaps in response to the new lockdown, the challenge remains in how to promote your new online presence and drive sales.
Whether you have an e-commerce website or have recently set up your store on Facebook, Facebook and Instagram advertising provides a highly targeted way to reach out to both your existing fans and find new ones. Also, due to COVID-19, Facebook advertising has never been so affordable and cost effective.
Below is a host of tips and tricks to getting started. Or, join us in the Makes Social Media Work Facebook group where the Maybe* Ad expert Emo is running a series of weekly Facebook Lives taking you through social media advertising from connecting your Facebook pixel all the way to creating custom audiences and developing your ads strategy.