Fashion’s best performing post on social media

Vogue! What are you looking at?! Maybe* loves a fashion-off. We recently highlighted what Primark has been up to, to keep shoppers engaged through lockdown. But among all the UK’s fashion brands, it's another fast fashion retailer that has come up tops in the engagement stakes,

Pretty Little Thing has kept shoppers on trend through lockdown with their stylish social media. Let’s take a look at their best post and see how it’s to set the social media bar so high so you can consider the approach when creating your own social media content.

What was Pretty Little Thing's best performing post?

The best performing post accolade in terms of engagement from May 24 - June 7 goes to Pretty Little Thing.

The Instagram post features influencer Paola Locatelli in a shining cobalt blue lewl. The prettiest post scored almost 180,000 likes and comments from the brand’s fashionista fans. Bravo!


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A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on

Discover Pretty Little Thing’s prettiest post

How to replicate this technique

The content from Pretty Little Thing is playful, positive and of course, pretty.

Undeterred by the limits of lockdown, the business has continued to showcase products in a way that has kept customers engaged and invested in the brand,

Pretty Little Thing keeps its Instagram inspiring and influential. Covetable fashion items on high profile public figures well known to a Love Island, Made in Chelsea and Celebs Go Dating fan base, shine through every day. This demonstrates the brand clearly knows its audience.

Key takeaway

Knowing your best performing post helps you identify what your audience will respond to best. In the case of fashion brands, that means showcasing something your audience can look forward to. By exploring the best post in an entire town, or sector, you will build an understanding of what makes your target customer tick and be able to engage them effectively and connect with them more frequently.

Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables organisations to make social media work for them.

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