Maybe* gets Sara Da Silva’s influencer strategy in shape

Like many independent businesses, fitness fashionista Sara Da Silva wanted to explore working with influencers but didn’t know where to start with an influencer strategy.

By using the Maybe* platform the business is able to understand what conversations most influence their audience, who has influence in the conversation about the brand, and engage with social media users as part of its marketing strategy.

In addition the business uses the same smart insights to refine its advertising strategy and deliver a better return on investment.

£130

 

 total spend

£3.89

 

average cost per purchase

13.98

 

return on ad spend (ROAS)

How Maybe* helped

Sara Da Silva runs small campaigns and adopts a test and learn approach to advertising. With improved targeting the business was able to achieve a cost per purchase of £3.89 and an overall return on advertising spend (ROAS) of £13.98.

The business takes the same test and learn approach into its influencer strategy. By using Maybe* Sara Da Silva is able to get right to the influencers that are most likely to resonate with her audience and deliver her real results.

Both the advertising and influencer tools help busy business owners like Sara make informed decisions, quickly, optimise what is working and stop what isn’t without wasting valuable time and resources.

“Influencer marketing is a big part of my business. When I find someone that I believe matches my brand I would normally watch them for at least a month before making the first contact. It has drastically changed since I have started to use the Maybe* app- the data is unreal and gives me the understanding and confidence to choose influencers in a much shorter period of time. 

The fact that I’m able to look back on dates and see what kind of content actually works gives me a better direction on my social media plan! 

I have been working with Maybe* for nearly three years and they have helped with our growth in different parts of our journey!”

- Sara Da Silva, Founder Sara Da Silva Brazilian Sportswear

Maybe* is a social media management platform that helps organisations make social media work better for them. We provide easy to use engagement tools, smart insights and reports that rock.

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