Maybe* drives game changing uplift of 994% in social media sales for independent retailer Keith Scarrott

Keith Scarrott Shoes has been using the Maybe* platform to drive social media sales since 2018. The family-run shoe boutique has been trading for 45 years from its location in the Cotswold town of Cheltenham.

In 2018 eCommerce was a new venture for the business but they wanted to drive more value and social media sales from their social media advertising and reach new customers. They turned to Maybe* to help.



 increase in sales



increase in online traffic



increase in basket size

How Maybe* helped

Using the Maybe* platform helped Keith Scarrott Shoes get super refined with their advertising targeting. By using the smart insights Maybe* provides, the business was able to understand more about its customers shopping habits and use this insight to reach more of their target audience, increase traffic, sales and basket value.

The business has continued to use Maybe* and while the UK was locked down, despite not being able to trade in store, Keith Scarrott went on to drive social media sales, doubling its total sales in April 2020 vs March 2020, and vs April 2019.


“The Maybe* platform has been a real game-changer for our online proposition. We use it to understand who our audience is and what products will be of greatest interest to them. By using this information we’re able to target a specific audience with our Facebook ads which draw in new shoppers to our store and our online boutique.”

- Sophie Scarrott, CEO Keith Scarrott Shoes

Maybe* is a social media management platform that helps organisations make social media work better for them. We provide easy to use engagement tools, smart insights and reports that rock.