Giuliano Deli-Café’ Putney (also known as Putney’s Little Gem) is a family-run fresh, authentic Italian deli run by Isabella and her husband Pepe. The couple have served the people of Putney quality Italian dishes for over 20 years and is a local favourite. As the first lockdown struck and with no experience of social media, Isabella found herself in unknown territory, knowing she needed to take the café social, but with no clue how or where to start.
As the pandemic swept the country, Isabella knew she couldn’t rely on passing trade and was only able to operate a small part of her business. She was stuck, not knowing how to move forward and keep the business trading. Isabella took a leap and stepped outside of her comfort zone. She invested in a smart phone and with the help of local BID Positively Putney, she began using Maybe* to learn how to use social media for her business.
In just one year Isabella has become a social media star. Here she describes the transformative experience of going from novice to now supporting other businesses in Putney who are making their leap into social.