Unlock LinkedIn’s potential for businesses: company pages, posting strategies, and profile optimisation

Master LinkedIn for your business with our comprehensive guide

Master LinkedIn for your business with our comprehensive guide on creating company pages, posting effectively, leveraging LinkedIn groups, and optimising profiles with the right image sizes. Boost your brand's online presence today!

Whether you're a small business owner or part of a large corporation, creating a LinkedIn company page is essential for raising brand awareness and showcasing your products or services. 

Here's how to create a standout LinkedIn company page:

  1. Navigate to the LinkedIn Pages section.
  2. Click the "Create a company page" option and choose the page type that best suits your business.
  3. Fill in the required information, such as company name, website, industry, and company size.
  4. Upload a high-quality logo and banner image, keeping in mind the LinkedIn banner size (1900 x 400 pixels) and LinkedIn image size (300 x 300 pixels) for optimal display.
  5. Write a compelling company description and include relevant keywords to improve search visibility.
  6. Publish your LinkedIn business page and encourage employees to add it to their profiles.

How to Post on LinkedIn 

Effectively posting on LinkedIn is key to engaging your audience and showcasing your brand. Follow these steps to create and publish content:

  1. Log in to your LinkedIn business account.
  2. Click on "Start a post" or "Share an article, photo, or update."
  3. Write a captivating post, including multimedia content like images, videos, or links.
  4. Choose the right audience for your post (public, connections, or specific groups).
  5. Click "Post" to publish or save the draft for later.

Best Practices for Posting on LinkedIn

To maximise your LinkedIn presence, follow these best practices:

  1. Post consistently but avoid overposting.
  2. Share valuable and informative content.
  3. Engage with your audience through comments and reactions.
  4. Monitor analytics to optimise your LinkedIn strategy.
  5. Experiment with different content formats, such as articles, images, and videos.

How to Schedule a Post for LinkedIn

To schedule LinkedIn posts, consider using third-party tools like Maybe* we  allow you to plan and schedule your content in advance, ensuring a consistent posting schedule. Maybe* have an awesome social media scheduler. Try it now.

What is a LinkedIn Group?

A LinkedIn group is a community of professionals who share a common interest, industry, or profession. Joining or creating a LinkedIn group can enhance your network, foster valuable discussions, and provide insights into your target audience.

How to Improve Your LinkedIn Profile

Enhance your personal or business LinkedIn profile with these tips:

  1. Use a professional profile photo and a visually appealing background image.
  2. Craft a compelling headline that goes beyond your job title.
  3. Write a detailed summary that tells your story or brand's mission.
  4. Showcase your achievements, skills, and endorsements.
  5. Regularly update your profile to reflect your current role and accomplishments.

Image Sizes for a LinkedIn Profile

Profile photo: 300 x 300 pixels

Background image: 1584 x 396 pixels

Company logo: 300 x 300 pixels

Company cover photo: 1536 x 768 pixels

Shared images: 1200 x 628 pixels

The Importance of scheduling LinkedIn content for companies

Scheduling LinkedIn content offers numerous benefits for companies seeking to maximise their online presence and engagement. By planning and scheduling posts in advance, businesses can maintain a consistent posting schedule, which is crucial for staying visible and relevant to their target audience. 

Additionally, scheduling content allows companies to post at the best times for engagement, increasing the likelihood of reaching a larger audience and generating more interactions.

Furthermore, with a well-planned content calendar, businesses can strategically share content that aligns with their marketing objectives, ensuring a cohesive brand message across the platform. In summary, scheduling LinkedIn content is a vital component of a successful LinkedIn marketing strategy, allowing companies to effectively manage their online presence and drive meaningful engagement with their audience.

Maybe* have an awesome social media scheduler. Try it now. Got a burning LinkedIn question? Comment in our blue  ? bottom right and we'll respond with helpful insights derived from over 1/2 billion social media posts, powered by #AI! ?