Mastering twitter ads: Top tips and best practices for campaign success

userby Polly Barnfield, OBE. Founder and CEO of Maybe*

Are you keen on elevating your advertising game on Twitter?

With the right strategy, captivating copy, and engaging visuals, you can make a significant impact on your target audience. In this article, we'll share insights from Twitter Account Managers and ad experts to help you create successful Twitter ad campaigns, incorporating everything you need to know.

Strategy

To make your campaign stand out, focus on sharing your latest news and connecting with trending conversations. Twitter Ads are ideal if you need to launch your brand, product, app, or promotion. We advise that you tune in with the platform's most talked-about events, occasions, and trends to ensure your ads are relevant and engaging as things change fast at Twitter.

Tweet Copy

Keep it brief: The best-performing Tweets are between 50-100 characters. Make sure your Tweet is simple, gets straight to the point, and focuses on one clear message. This will help with getting verified on Twitter as well.

Include a robust call-to-action: Be clear and straightforward with your desired action, such as "follow us," "click to read more," or "reply with your favourite [insert here]." This is essential for follower and engagement campaigns and is a best practice for all campaign objectives. It can also help in the verification on Twitter process.

Convey a sense of urgency: Give people a reason to take immediate action, whether it's to visit your site, download your app, or follow you. If you're promoting a limited-time offer or sale, use language that emphasises urgency. This will help you get verified on Twitter and boost your ad's performance.

Images

Select high-quality, eye-catching images that convey your brand's message and resonate with your audience. Make sure your images align with your ad's copy and overall campaign objective. This visual consistency can contribute to getting your Twitter account verified.

Video

Videos can significantly enhance your Twitter ad campaign's impact. Create short, engaging videos that clearly deliver your message and complement your overall campaign strategy. Videos should be optimised for mobile devices and include captions, as this will increase accessibility and engagement. High-quality video content can also support your efforts in how to get the blue tick on Twitter.

Campaign optimisation

Continuously analyse and optimise your campaigns by testing different variations of ad copy, images, and videos. Use Twitter's analytics tools to track the performance of your ads, identify trends, and adjust your strategy accordingly. Regularly optimising your campaigns will help you achieve better results and may contribute to how to get your Twitter account verified.

By following these best practices, you can improve your chances of getting verified on Twitter, obtaining the Twitter blue tick, and increasing the overall success of your Twitter ad campaigns. Remember to keep your ads concise, engaging, and relevant, and continually optimise your campaigns for the best results.

Got a burning Twitter question? Comment in our blue  ? bottom right and we'll respond with helpful insights derived from over 1/2 billion social media posts. 

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