Maybe* has teamed up with Innesco to deliver a social listening project – the largest of its kind ever undertaken in the commercial real estate sector.
'MAPIC' is a major international retail and real estate event for key property players connecting retailers, developers, cities and investors with around 8,600 participants, 2,100 retailers and 2,500+ developers.
This year’s theme is “Transforming reality – Physical in the age of Digital”.
Polly Barnfield OBE, CEO and founder of Maybe* says "Consumers have a global choice in their pocket, 24/7/365 days a year. To predict the future of retail you need to understand the needs and expectations of consumers, all of which are reflected in conversations that are happening today. While online shopping seems to get the most attention, the dynamic that is frequently overlooked is the significant degree to which most consumers’ shopping journeys start via a digital channel, regardless of where the ultimate transaction is rung...."