Cotswold town’s high street to harness the power of digital

A Cotswold market town is putting its businesses under the online microscope to boost high street sales.

Through the town's business forum, Chipping Campden will be putting itself under the scrutiny of the social media platform Maybe*.

A Business West business breakfast networking meeting on June 26 at the Cotswold House Hotel will be hearing from Maybe*'s commercial director, Nigel Jobson.

Mr Jobson will talk about how more customers can be attracted to the high streets of small towns like Chipping Campden.

“The value of 'place' is vital to market towns like Chipping Campden. They represent the individuality and charm that we all seek.

 

"The challenge is they need to learn how to punch above their weight and tell their story through digital channels to get the attention they deserve from increasingly busy and distracted customers, and in turn become the sum of their digital parts."

polly-barnfield

Polly Barnfield OBE, Founder and CEO of Maybe*

Read the full story at Punchline.

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