Analysis from over 3.9m UK businesses reveals a huge digital support gap. Maybe* is working with local authorities to deliver Community Renewal Fund projects across the UK. As part of these projects, Maybe* has undertaken research to better understand the social media skills and capabilities of businesses, set against ever-changing consumer habits.
Data has been analysed from over 3.9m UK businesses, supported by surveys completed by over 2,250 businesses and consumers. Our analysis gives a clear picture of how consumers and businesses are using social media and forms the basis of this 42 page paper.