Attracting Christmas shoppers without the usual festive attractions is proving a challenge for some towns, but not in Putney where Positively Putney has launched the Local Rewards Christmas Trail to encourage local shoppers to enjoy Christmas shopping safely.
Here at Maybe* we've made a ready-to-launch Christmas Trail which can be deployed online or offline with ease and speed. The trail is a great alternative to the grottos and Christmas markets that normally attracts the crowds this time of year.
You can use the campaign out of the box by simply downloading the posters and popping them up about town, or downloading digital assets to run on social media. Or you can take things one step further by localising and personalising the campaign like Putney has done.
Let's take a look at how Positively Putney is bringing Local Rewards to South West London with a little help from Elmer the Elephant. It's a great campaign that has been delivered in partnership with Andersen Press.
Each QR code links a shopper to a virtual High Street Guide. These Guides are available for every High Street in the UK and update based on data from Google Maps, Instagram and Maybe*. See what's available in Putney today.
“We have been trialling the Local Rewards in Putney and found that local businesses like the way it encourages customers to explore their neighbourhood. It showcases to customers what shopping local is all about and gives people the online discovery of their local town centre in one easy to use directory.” Nicola Grant, Executive Director Putney BID.