How consistent content on social media ensures your business stays discoverable in Ripon

The Local Rewards High Street Guides for Ripon showcases the best businesses in any place at a local and a national level. Being active on social media on a regular basis means that your business appears in the Local High Street Guide, and will always feature your most up-to-date information. With the pandemic regularly shifting the trading goalposts, even if you can’t trade, you still need to create content that keeps customers inspired and your business at the front of their minds.

We all have a part to play in helping businesses recover from the devastating impact of COVID-19. The good news is that consumers are increasingly compelled to shop local and support and protect local businesses. This means you have a captive audience of customers who want to support you. Plus you have Maybe* at your fingertips which can help you get in front of that audience.

Maybe* has created Local Rewards. It is a nationwide program that increases local spend by connecting shoppers, local businesses and places via social media, transactions and chat. 

Local Rewards connects every UK High Street with:

  • A live local shopping guide that updates automatically
  • A way to reach shoppers when they are nearby 
  • An infrastructure that rewards shoppers for their local spend 

Here we share inspiration from the Ripon Local High Street Guide, detailing exactly what you need to do to ensure your business appears.

Ripon’s Local Rewards Guide and Offers

The Ripon Guide is loaded with local and national businesses in the area. The Guide is choc full of the Instagram content of Ripon’s businesses, both local and national.

Think of the Guide as a live and interactive curation of all the social media content showing exactly what the town has to offer shoppers and people looking for specialist services. At the moment, with businesses still locked down, the Guide shine a light on every business and details exactly how they are trading under the current restrictions.

Messy Buns Ripon is active on Instagram at least once per day. Their brunch and lunch, homemade cakes and cracking coffee make it into Ripon’s indie Guide as a result of staying active on social which equates to staying discoverable. Messy Buns has served customers through Valentine's Day, Mothers' Day and into Easter, delivering delicious homemade afternoon teas.

Consistency pays off, so stay connected and keep creating content that leaves your audience hungry to find out more.

How to ensure your business appears in the Local Guide

The Local Rewards Town Guides have been designed to make every business in any UK place discoverable. In order to appear in your Local Town Guide, or to manage your listing, you need to sign up to Local Rewards.

The Maybe* platform powers Local Rewards and helps businesses use social media to sell.

We all have a part to play in helping our High Streets and local businesses recover from the COVID pandemic. Get involved during Lockdown, contribute to your Local Guide and be ready to reopen!