Who are the best supermarkets on social media? And who best engaged shoppers over Christmas? We've profiled eight leading supermarkets’ social media posts across Facebook, Twitter and Instagram. The insight shows the supermarkets who most successfully engaged customers online over Christmas 2021. how they did it, and identifies the trends that customers responded to the best.
Maybe* uses a distinct algorithm to score social media engagement. Maybe* allocates a higher engagement score for shares and comments than just likes. This provides an understanding of which brands are inspiring customers to engage at a deeper level by joining a conversation by commenting; or advocating for a brand by resharing content.