Innesco and Maybe* recently teamed up to ask consumers all around Europe “What is the future for retail and entertainment in our towns and cities?”.
Using a combination of social listening, AI and chatbot technology in the Maybe* platform, the project gathered over 45,000 insights about consumers shopping experiences, including what shoppers want beyond retail stores and restaurants.
The purpose of the project is to demonstrate and reveal the variety of lifestyle experiences consumers now have and expect alongside retail rather than independently of it.
The report also explores consumer sentiment and intentions around Black Friday and Cyber Monday. Over 10,000 insights were gathered looking at how consumers shop, what they bought, their impressions of the discounts, and whether they made purchases in-store or online.
The findings of the report has highlighted the importance of stores being active participants in those conversations to drive their footfall.