Top social media tips for jewellers to increase engagement

Maybe* reveals the top jewellery social media posts. The insight shows the businesses who are most successfully engaging customers online, how they are doing it, and identifies the trends that customers are responding to the best.

See what the best businesses are doing and then get the social media look for yourself by taking inspiration from our social media tips.


Pandora’s collectible product provides its global fans a regular reason to keep engaging as new collections and items are added. A prime example is this new Marvel collection that’s going down a storm with fans and driving engagement.

How to replicate

Have fun with your campaigns and ask your followers a question they can relate to to create more engagements on your posts.


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A post shared by Pandora (@theofficialpandora)

Monica Vinader

Luxury jewellery brand, Monica Vinader showcase their new collection of diamonds and pearls on Instagram and prove that the best jewellery social media content is timeless with a modern twist.

How to replicate

The best jewellery social media accounts keep it simple with timeless elegant images to showcase their products and drive engagement.


Missoma pride themselves on’ jewellery to spark creativity and fuel collaboration’, and so this teaser post on Instagram about an upcoming collaboration with popular creative, Savi is very on-brand.

How to replicate

Collaborations with influencers on social media can be a great way to build hype around your brand.

Astley Clarke

Astley Clarke receive high levels of engagement on their Instagram posts and this video is a great example of how to get started with a behind the scenes or walkthrough video.

How to replicate

Video content always goes down well on Instagram, make it lighthearted and genuine and you can’t go far wrong.


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A post shared by ASTLEY CLARKE (@astleyclarke)


H.Samuel have seen a dip in engagement after Valentines day but this fashion forward post hit a chord with their followers and is a great example of user generated content.

How to replicate

User generated content is the perfect way to show your products being worn in the real world in a genuine way and it always goes down well on social media.


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A post shared by H.Samuel (@hsamueljeweller)

Freddie's Flowers

Alex Monroe is one of the best performing jewellers on social media and it’s not hard to see why when you look at their perfectly polished Instagram grid.

How to replicate

Treat your Instagram grid like your shop window to inspire your followers and drive sales. 


Beaverbrooks the Jewellers specialise in timepieces and wedding rings and this is reflected in their social media content.

How to replicate

Make sure your social media reflects your brand’s style, voice and offering.

Ernest Jones

Ernest Jones centre their social media content around love stories, using the hashtag #CelebrateYourStory.

How to replicate

Make it easy for your social media followers to see what your brand identity is. Creating your own hashtag can help with this.

Daisy London

Daisy London are a luxury, fashion forward brand with a fresh feel, they receive good engagement on Instagram, and this post featuring the current on-trend combo of mother-of-pearl and gold did especially well.

How to replicate

Be aware of the key trends in your industry and cater your content to reflect them.

Little Nell Jewellery

Little Nell Jewellery is a small, independent jewellery boutique making waves on social media. This post received the most engagement by far in February. Behind-the-scenes content that’s full of personality always goes down well on Instagram and allows your followers to feel more connected to your brand.

How to replicate

Keep it real on your social media and show your followers the person behind the brand. Stories, Lives and Reels are the perfect place for this content.

Top social media tips for jewellers

  • Instagram is the top social channel for Jewellers.
  • Follow key industry trends and tie them into your content.
  • Connect with your followers by using your social channels to show them the face behind the brand.
  • User generated content is the perfect way to show your products being worn in the real world.

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.


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