Top fashion brands that steal the show on social media

Maybe* reveals the top fashion brands' social media posts. The insight shows the brands who are most successfully engaging customers online, how they are doing it, and identifies the trends that customers are responding to the best.

See what the luxury and High Street fashion brands are doing and then get the social media look for yourself by taking inspiration from their winning tactics.

Victoria Beckham

Victoria Beckham had not one, but two of the top Best Post slots within the fashion brands retail sector. These posts celebrate the launch of her latest beauty line ‘The Cheeky Posh’. The show-stopping images and playful captions give these posts a winning formula for engagement.


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A post shared by Victoria Beckham (@victoriabeckham)


Dior’s Best Post is a carousel of images celebrating a stand out dress at Paris Fashion Week designed by Maria Grazia Chiuri. The images include the original sketch of the dress and some work in progress shots. Behind the scenes content always performs well on social media and this post’s engagement far outweighs other posts by the brand.


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A post shared by Dior Official (@dior)


Chanel’s best performing post from this date range was one of their ‘brand ambassador backstage impressions’ videos from Paris Fashion Week. This particular one was from fashion idol Jennie Kim. The K-pop star and Chanel muse is much loved and this post amassed over ten thousand comments from her fans.


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A post shared by CHANEL (@chanelofficial)


Gucci is a steadfast giant in the luxury fashion sector so it’s no surprise to see them in the top ten Best Posts. This post promoting their collaboration with Balenciaga makes a big impact in the engagement stakes.


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A post shared by Gucci Official (@gucci)


Nike uses their platform to spotlight inspirational athlete stories and it’s no coincidence that these posts are consistently the best performing. Great storytelling should be a core element to any campaign and Nike does this well.


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A post shared by Nike (@nike)

British Vogue

When the inimitable Adele gives her first interview for five years to British Vogue it’s no wonder that all eight of the magazine's Instagram posts celebrating the occasion have high-level engagement. Incorporate pop culture moments and talking points into your own content.


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A post shared by British Vogue (@britishvogue)


ASOS is a long-established fashion giant. They post consistently, know what works and often use high quality customer generated content. This post’s high engagement confirms that seasonal content performs well.


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A post shared by ASOS (@asos)


Versace is the epitome of timeless elegance, and their social media is no exception. They let their products do the talking with slick images, like this runway shot that oozes glamour and aspiration.


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A post shared by Versace (@versace)


Outfit-inspo posts always go down well in the high-street fashion retail sector and H&M nail the autumn vibes with this classic example. Top fashion brands always give customers plenty of ideas to freshen up their wardrobes at the start of a season.


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A post shared by H&M (@hm)

Calvin Klein

A consistent brand aesthetic is a sure fire way to make an impact on social. ‘If it ain't’ broken, don’t fix it’ is certainly the case for the Calvin Klein black and white underwear ad campaign, still going strong decades later.


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A post shared by Calvin Klein (@calvinklein)

Key takeaways

Get ready to get out there and strut your social media stuff and take these key takeaways from our top fashion brands with you for your own content strategy.

  • All of these brands could be easily recognised from their images alone. Brand consistency is fundamental to any social media strategy.
  • High quality, clear and beautiful images are the key to success on Instagram.
  • Behind-the-scenes content is always a winner on social media, particularly Instagram.
  • Seasonal content can really capture the attention of your audience.
  • Using brand ambassadors, influencers and user-generated content as part of your social media content strategy can boost your engagement.

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