In all towns and cities across the UK, there has been a consistent drop off in social media activity by businesses during the lockdown.
During this same time Maybe* increased its activity from monitoring 300k businesses to 2.9m on a daily basis.
This report looks at how the percentage of businesses active on social has also changed throughout lockdown. This data has then been broken down by sector, to look for sector-specific trends in those most affected by lockdown measures, and those that were able to open early.
This is an excerpt of a report compiled by Maybe* for the High Streets Task Force.