Maybe* is delighted to be sponsoring the Chesterfield High Street Awards #CHSA20. Now in its seventh year, the awards formerly known as the Chesterfield Retail Awards have undergone a renaming and evolution in 2020 that recognises the role the whole high street plays in a local community, rather than just the retail sector. The winners across 15 categories will be announced on October 21. But in the meantime, let's look at some of the finalists in each category and celebrate some of their best posts on social media.
The best social media posts from the Chesterfield High Street Awards finalists
Shop Indie celebrates first birthday
Shop Indie is nominated in the Best New Store category. The independent retailer recently turned one and celebrated in style with a special offer as a thank you to their supporters.
The business spread the news on Facebook and Instagram with the latter delivering the most engagements.
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We are 1 years old! We want to say a huge thank you to everyone who has supported us over the last 12 months. We couldn’t have done it without you all. A huge thank you to all our 80+ suppliers. We wouldn’t have a shop without you! So to say thank you we have some special offers in our shop for today only... Spend £20 and get a free goody bag worth £30* AND Buy 5 cards and get the cheapest one free! Check out our social media for more updates through the day! #business1stbirthday #businessbirthday #shoplocal #lovechesterfield #ukshopindie #shopindie #vicarlanechesterfield #vicarlane #steeplegatechesterfield #supportyourhighstreet #campaignshopindependent #supportukmakers #britishmakers #shoplocally *whilst stocks last
Waterstones Chesterfield delights local bookworms
Waterstones is nominated in the Best National/Multiple Retailer category at the Chesterfield High Street Awards.
When it comes to national brands delivering a local experience on social media, Waterstones really is the one to watch. Waterstones Chesterfield keeps local bookworms in the know via Twitter covering everything from new releases, in store events and gives a special nod to its furry visitors.
Brampton Brewery lights a fire
Who doesn't love a locally brewed cold one?
Brampton Brewery is nominated in the Food and Drink category and lights a fire via social media, as well as in house. The Brewery's Facebook page keeps Chesterfield's beer and ale lovers up to date and well stocked with Brampton's Best as they adjust to new opening regulations.
In demand brows
Fifty Shades of Beauty is a local Chesterfield beauty salon nominated in the Chesterfield High Street Awards Hair and Beauty category.
With a huge following of almost 35,000 on Instagram alone, the salon is fully booked until May 2021. The brow bar and beauty salon keep Chesterfield's brows in shape and the beauty lovers entertained with its killer Instagram stories and grid posts.
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It’s October! 🍂👻🕷🧟♀️ Which means the studio is about to get cosy AF! It’s my absolute favourite time of year and despite the pandemic and uncertainty.. I refuse not to celebrate it! I’ve got loads of really exciting things happening this month.. some including more giveaways, more collaborations + I’ll be throwing in a cheeky surprise too! 👻 Please turn on @fsobx notifications for updates so you don’t miss out! #fsobx #interiordesign #chesterfield #browstudio #cosy #autumn #autumndecor #october
Fred's Haberdashery stitches a personal social media story
Nominated in the Independent Retailer category, Fred's Haberdashery has been a part of Chesterfield's High Street community for 40 years.
Not all heritage businesses are as quick to embrace social media but we love the way Fred's tailors and craft its posts with personal and human story telling from present day and years gone by.
How to replicate the techniques
From the national to the local, social media benefits all businesses. Great social media content is human, so remember to be personal. Create content you know resonates with your audience. Whether you're walking them down memory lane, inspiring them to curl up with a good book or wowing them with the latest in beauty products and techniques, when you're interesting and passionate, the audience will be too.