The best social media posts for September from across the UK

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week we dig through all the data to find the best social media posts. We find this by either using our super clever tech to analyse post engagements based upon likes, comments and shares or every now and again, we just shout out brands that we’ve come across who are doing things a little differently.

Take a look at the best social media posts we've rounded up through September and see what you can learn and implement for your own business. Use the takeaway to shape your strategy and watch your engagement grow, your sentiment soar and so much more.

Fright night at Fortnums

It’s fright night at Fortnum and Mason. Tis the season to be spooky and the long time luxury favourite is delighting its social media audience with a glimpse at what it can expect in its terrifyingly decorated tea room.

How can you replicate this technique?

Halloween provides an opportunity for physical locations to get creative and create a bit of theatre that lends itself to instagrammable photo opportunities. Think about your instore seasonal merchandising. Does it delight and excite customers to want to share it and talk about it on social media, or inspire more customers with an extra reason to pop in and check you out.


View this post on Instagram


A post shared by Fortnum & Mason (@fortnums)

Fashion's big night out

This year’s Met Gala provided the perfect fashion fodder for Boohoo who are this week’s best social post of the week winner. Using a photo from the iconic event’s red carpet inviting followers to comment on their favourite look drove engagement in the hundreds of thousands and saw participants not only commenting their favourite looks, but also creating some colourful conversation.

How can you replicate this technique?

Events like the Met Gala capture the imagination of the public who love to have an opinion. They prompt thoughtful discussion as well as humour through the memes generated. Being aware of events in the pop culture calendar is your opportunity to participate in a conversation that’s already growing and add your own spin on it.


View this post on Instagram


A post shared by boohoo (@boohoo)

Looking ahead

Whisper it, don’t shout it but Christmas is coming. And after last year it seems that Marks and Spencer's customers are well in the mood to start the seasonal countdown. With the kids back at school and Autumn on its way, the retailer has hit social media with  three Christmas posts over the last week covering everything from advent calendars to these snowglobe flavoured gin liqueurs which earned over 30,000 engagements.

While historically some consumers may bemoan the retail assault on Christmas a wee bit earlier than they like, this year it seems that consumers just want to look forwards. So help them do that. Help them get excited about the prospect of celebrating early.

How can you replicate this technique?

Whether it's promoting Christmas party bookings, party wear or getting your mince pies in the oven now, there’s an appetite for a festive feast this year, that you have the opportunity to take a leading role in.

Marks and Spencer

Welcome home

This week’s best social media post comes from ADIDAS who went all Mancunian on us to celebrate the homecoming of Cristiano Ronaldo to Manchester United.

One of the biggest talking points of the week was maximised by ADIDAS with a sketch of the squad welcoming back the Portuguese favourite.

How can you replicate this technique?

News cycle events like this present many an opportunity for sports brands or businesses local to Manchester to jump on discussion points to grow their own engagement in a relevant and creative way. What national news stories and events are relevant to your customers at a local level? Seek them out and use them.

There are more best social media posts to come throughout the month, so watch this space for great examples of social media mastery with great tips and takeaways to improve your social media results. In the meantime why not use Maybe* to check out the best social media posts near you?

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.


👉 Grab yourself a Maybe* account and join the conversation. It's a powerful but easy to use social media management platform that helps you increase traffic and sales.