A strong tone of voice on social media is important for businesses and brands, as it helps to establish a distinct identity and personality online. It also helps to build trust and loyalty with your audience. Ultimately, the key is consistency and understanding the topics that matter most to your following. Use those topics to help you strike the right tone. Humour and irreverence certainly has a place if you know that your followers will get a kick out of it. Similarly, if you need to take a more serious approach, you ought to feel confident that your carefully crafted captions will be read and understood by your audience. Whether you’re more Innocent or Forbes in your approach to your socials, your audience will respond to you, so hold on tight to that as you work on finessing your social voice.
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