The best homeware brands on social media revealed

Maybe* reveals the best homeware brands on social media and their best posts. The insight shows the businesses who are most successfully inspiring and selling to customers seeking inspiration for a home makeover. See what homeware businesses are doing on social media and replicate the technique yourself by trying out a few of their winning tactics.

John Lewis

This post on Twitter from John Lewis introducing their iconic Christmas advert was bound to whip up an engagement storm. The brand is hailed as the ‘King of Christmas advertising’ and their cinematic, heart-warming campaigns are always eagerly anticipated and guaranteed to get us all in the festive mood.

How to replicate

Spread some festive cheer on your feeds to get your customers in the mood for Christmas shopping.


Made.com has earned its place in the top ten by hitting all the right spots. This user-generated content gives the post that authenticity we all crave from social media and the cosy ‘dinner for one’ vibes nail the recent trend for #selfcare.

How to replicate

The best home-wear brands utilise user-generated content to demonstrate their kudos and show their products in real life scenarios.


View this post on Instagram


A post shared by MADE.COM (@madedotcom)


It seems we are still riding the home improvement wave with home interior giants Ikea now opening high street stores. Ikea's Instagram feed is an extension of their catalogue and keeps their followers inspired to change things up and make the most of their space.

How to replicate

Inspire your customers to get creative with your products by showcasing innovative ways to style them.


View this post on Instagram


A post shared by IKEA UK (@ikeauk)


Dunelm does an excellent job of staying relevant to their customers and positioning themselves at the centre of home interiors conversations. This festive bedroom scene is bursting with original ideas and judging by the comments section many of their customers are inspired to give it a go themselves.

How to replicate

The best homeware brands on social media stay relevant by keeping their ideas fresh and inspiring.


View this post on Instagram


A post shared by Dunelm (@dunelmuk)


H&M nails the Hygge Christmas look here with some scandi classics.

How to replicate

Do your research and stay up to date with the hot interior trends.


View this post on Instagram


A post shared by H&M HOME (@hmhome)

Snug Sofa

Snug, the sofa in a box company, are relatively new on the scene but have been making an impact on social media with their Instagramable style. This post proves the scandi interior trend is still going strong.

How to replicate

Instagram is a great platform for homeware brands to show off their creativity and appeal to their millennial audience. Have a play with colours and styling on your grid to create a fresh, cohesive look and tease upcoming launches.


View this post on Instagram


A post shared by Snug (@snugsofa)


Next set social media tongues a wagging by asking followers to comment on their Christmas tree post with whether they'd be going au naturale or a little faux fir this year.

How to replicate

Invite more engagement by posing questions on your social media posts. Comments will drive further engagement as customers rush to join in the conversation or tag their friends to join in too.


View this post on Instagram


A post shared by NEXT (@nextofficial)


Anthropologie makes the Top Ten with this cosy Christmas look. The soft twinkling lights, glitzy accessories and candles styled with one of their classic mirrors on the mantle went down a storm with their followers on Instagram, one declared it “A Christmas Dream”.

How to replicate

The best homeware brands on social media will style products in different ways to give customers new ideas. Experiment for yourself.


View this post on Instagram


A post shared by Anthropologie (@anthropologie)

Maker and Son

Maker and Son have become well known for their infamous social posts featuring impressive slow-mo sofa diving. Being a family-run business is a prominent feature of their brand and they celebrate this on social media with videos of the family enjoying the sofas.

How to replicate

If your business is a family affair then don’t be afraid to show your faces in your content, it adds a personal touch that customers love.


View this post on Instagram


A post shared by Maker&Son (@makerandson)


Wayfair is one of the top performing home-wear brands on social media, they have a strong online presence and cater their content to suit the different platforms. This cute dog is the best kind of user generated content!

How to replicate

If you need to collect some user generated content of your own then consider running a competition, offering a discount or starting a hashtag to encourage your customers to share your products in their homes.

Key takeaways

  • Instagram is the place to be for home-wear retailers, make sure your styling is fresh and your images are high quality to make an impact on this platform. 
  • Stay relevant to your customers and position yourselves at the centre of the home interiors conversation on social media. 
  • Christmas is fast approaching and customers are looking to make their homes festive and inviting, make sure you are showcasing your products with added sparkle. 
  • If you are a small business then don’t be afraid to show your face, customers love to see the people behind the brand. 
  • Utilise high quality user-generated content on your social media. Don’t have any? Run a competition, start a hashtag or offer a discount to collect some content you can use on your feeds.

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.


👉 Grab yourself a Maybe* account and join the conversation. It's a powerful but easy to use social media management platform that helps you increase traffic and sales.