The best gift brands on social media revealed

userby Kate Whittington

Maybe* reveals the best gift brands on social media and their best posts. The insight shows the businesses who are most successfully engaging and selling to customers seeking inspiration for the season of giving and beyond. See what gifting businesses are doing on social media and replicate the technique yourself by trying out a few of their winning tactics.

Pandora

Pandora is one of the top luxury gifting retailers so it’s no surprise to see them in the top ten. This post featuring some cute, stackable silver rings, perfect for adding some festive sparkle to any outfit, went down a storm on Instagram.

How to replicate

The best gifting retailers use sharp, high quality images that show off their products in the best light.

See more from Pandora

 

View this post on Instagram

 

A post shared by Pandora (@theofficialpandora)

The White Company

No matter the season, comfort is always King or Queen. Whether you are buying gifts for yourself or your loved ones The White Company knows that cosy socks are always a winner.

How to replicate

Make gifting easy for your customers with plenty of ideas for every member of the family.

See more from The White Company

Neom

King of luxury candles, Neom, created a buzz on Instagram with the offer of some free gifts.

How to replicate

A giveaway for key gifting seasons could be the perfect way to get your customers excited about your products.

See more from Neom

 

View this post on Instagram

 

A post shared by NEOM (@neomorganics)

Biscuiteers

Biscuiteers biscuits tick all the right boxes for a great gift — beautiful packaging, hand-made, an Instagramable aesthetic and unique designs. This post showcasing their Christmas collection was the top post under the #GiftIdeas hashtag. Their Instagram posts use easily discoverable hashtags that are relevant to their business, this creates another way for customers to find them.

How to replicate

Make sure your hashtags earn their keep. Ensure they are relevant and spend some time researching the best ones to use for your products. Remember each post may need it’s own individual hashtags.

See more from Biscuiteers

Oliver Bonas

Oliver Bonas have a varied offering for gifting and keep their social media consistently on brand with warmth and sharp styling.

How to replicate

Keep your Instagram grid looking fresh and bold. If you are lacking inspiration then try a consistent colour theme or have a play with some flat-lays.

See more from Oliver Bonas

 

View this post on Instagram

 

A post shared by Oliver Bonas (@oliverbonas)

Selfridges

If you’re stuck for gift ideas, Selfridges is sure to have the answer. This post on Instagram is getting their customers into the spirit of Christmas gifting by letting them know they can get hold of some Jo Malone goods at their London market event.

How to replicate

Entice your customers into your business with festive images and gift ideas and remember to let your followers know if you stock any desirable gifting brands.

See more from Selfridges

John Lewis

John Lewis features in the Top Ten gifting retailers with this Cyber Monday deal. Their caption is the perfect mix of friendly and informative giving their customers everything they need to get into the Christmas gifting spirit.

How to replicate

Make sure your captions communicate to your customers as if you were talking to them in person, keep it friendly, on-brand and informative. Stuck for words? Try asking a question.

See more from John Lewis

Waterstones

This tweet from Waterstones hits all the right spots for a perfect gifting social media post making the copy food themed and relevant to the author in question.

How to replicate

The best gift brands make gifting easy for their customers by giving them perfectly packaged ideas.

See more from Waterstones

Boots

During the festive period Boots firmly position themselves as a go-to gifting retailer and this year's big budget Christmas advert goes all out to highlight this. This video post on Instagram earned Boots double the amount of engagement it usually sees.

How to replicate

Remember that video content generally receives a lot more engagement on social media than pictures. You don’t need a Hollywood budget to create a video, make like Boots and do a walk through in your store, highlighting key products.

See more from Boots

 

View this post on Instagram

 

A post shared by Boots UK (@bootsuk)

Key takeaways

    • The best gift brands on social media make gift shopping easy by offering ideas for every family member, as well as tempting us into self-gifting.
    • Ensure you are using your Instagram captions to communicate effectively with your customers.
    • There’s no getting away from it, video content rules on social.
    • Encourage your followers to share your content for maximum engagement and reach. The easiest way to do this is with a simple competition.
    • Make sure you are getting the most out of your hashtags.

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.

-----

? Grab yourself a Maybe* account and join the conversation. It's a powerful but easy to use social media management platform that helps you increase traffic and sales.

Get started for free

Recent posts

Card image cap

Social media news roundup 23rd October – Instagram’s spicing up comments with polls, Facebook Pages hitting the airwaves, and more

Step right up and ride the digital carousel with us 🎠 As the wheels of the social media funfair whirl and twirl, platforms are aimin...

Card image cap

Don’t miss out on the ultimate guide to daily hashtags for social media success

Daily hashtags are a great source of content inspiration and a super way to increase your social media reach  Daily hashtags are a ...

Card image cap

Social media news roundup 16th October – Spook-tacular tools from TikTok, AI holiday magic from Meta, and more

🌊 Plunge into the digital deep with us 🌊 As the currents of the social media ocean ebb and flow, platforms are diving deeper to e...