Each week we round up the best social media posts from bike shops. See who's coming out on top and copy for the winning moves for yourself. The tips and tricks are easy to replicate for any business no matter the size.
The best bike shop social media posts of 2022
May 2022
Pedalzs took to social to share some of their favourite custom builds. Multiple images and a post caption where passion and enthusiasm jump off the screen really get the social interactions coming.
Wardys Cycles have a new premises and have taken to Facebook to let the world know about it. The post gives multiple images of what the new shop looks like and they've already broken out the bunting for the upcoming jubilee celebrations. The post also details the free parking on offer opposite the shop taking care of the practical bits and bobs as well as the exciting stuff.
Krankz Bike Repairs took to both Instagram and Facebook to share an update from them Carten 100 bike race. Riders rode form cardiff to Tenby and the post congratulates everyone who took part. The image shows locals out supporting the riders while the use of the #Carten100 hashtag ensured the shop's post appeared alongside any other content hashtagging the race.
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April 2022
April 30th was Local Bike Shop Day. But you can replicate these winning moves any time you like. Pennine Cycles offered a little Brucey bonus for anyone popping in who could grab a delicious cupcake to mark the occasion.
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St Ives Bikes make our best post line up for the first time with some new arrivals. In their own words they have all bases covered for all cyclists and their families. The post introduces the line up of bikes with quirky copy that reads like an announcement complete with "drumroll please". The use of the carousel of images shows all the new bikes and combines a use of landscape photography, images of real people, and some high quality slick product shots for those who want to geek out.
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SBC Cycles have been wowing social media followers with their custom builds and sprays this week. The artist is tagged into the post to share the love and increase engagement, but the close up detail in the imagery is what sells this post, creating a bit of awe.
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The Bike Station in Edinburgh are doing awesome things for the planet. This post shows the impact they have had on reducing landfill by collecting old bikes, used bikes and the downright knackered.
We diverted 12.72 tonnes from landfill in January and February combined, the equivalent of 30 grand pianos
Please don’t scrap your bike at the landfill and send it our way.
We accept the good, bad, and even the ugly, any bikes or bike parts and accessories are acceptable 🚲 pic.twitter.com/UjhBW48S12
— The Bike Station (@TheBikeStation) April 11, 2022
Bia Cycling are getting a hot new look and are sharing the progress with their social media followers. Their community are clearly invested in the business and its premises if the comments are anything to go by.
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March 2022
Broken Spokes offer mechanic workshops where customers can head on down and learn how to service their own bike. This post shows a real person learning, smiling and having fun, engaging in his passion. The post copy provides a clear indication of what students might get from the course and a link in bio call to action for more info and to book a spot.
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Ice Trikes have been on the road and are using social media to share live commentary from an industry exhibition. The post tags in a media partner and photos show the team chatting to people at the event, and visitors trying a trike.
Friction Cycles nailed a great post by sharing how their store is looking with hot new stock. The post is tagged up with the brands they stock, and encourages people into store to see and try for themselves.
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Giant Bicycles know how to use user generated content! This post uses the hashtag #fanphotofriday to showcase their community. Using your communities' imagery is a great way to show your community you care, and increases the likelihood of them re-engaging with you. It also saves you time creating your own content.
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LIOS Bikes took to social media to document their latest team day out or as they call it, a team well-being day. The post demonstrates they're a fun bunch who are well supported by their employers, and also shows support for another local business who hosted the day out. It's a great way to spotlight how your business does business and what matters to you.
Specialized got a visit from actor and all round cool cat, Jeff Goldblum, and took to social media to let the world know. The photographer is tagged into the post and hashtags relevant to both the bike and the actor help increase the posts discoverability.
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Orange Bikes wheelie their way forwards with this cute balance bike post for the younger mountain biker in the family. The post is loaded up with great images showing the close up and profile details of the bike. Hashtags relevant to the mountain biking mums, dads and parenting community help the post achieve higher discoverability and reach.
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January 2022
MB Cyclery are offering up a competition for one lucky rider to get their hands on a limited edition item. If you're going to run a competition make sure your instructions are clear and you provide a link to terms and conditions or detail them in your post.
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Giant Bicycles are combining industry punditry and opinion with product newness. This new bike has been voted one of the best bikes for 2022. The post tags the media publication and details the performance elements of the bike that will appeal to its audience. Multiple images show close up technical details and the aesthetic of the bike so cyclists know exactly what they are getting.
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Chain Reaction have taken the 'Man with sign' meme and put their own twist on it to drive conversation and engagement among their community. The post has clearly done its job earning over 6000 engagements.
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Specialized caused some serious bike envy with a custom design for a cyclist. The post tagged in the owner of the bike and the design team and invited followers to comment. Even though a custom design may not be within reach for all the brand's followers, the aspirational approach creates the lust factor and invites discussion.
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