The best bike shop social media posts of 2022

Each week we round up the best social media posts from bike shops. See who's coming out on top and copy for the winning moves for yourself. The tips and tricks are easy to replicate for any business no matter the size.

May 2022

Pedalzs took to social to share some of their favourite custom builds. Multiple images and a post caption where passion and enthusiasm jump off the screen really get the social interactions coming.

How to replicate
If you've got a new shop or if you've had a makeover, customers love to have a nose. Work in progress shots as well as teasers as to what to expect build a bit of buzz ahead of opening.

Wardys Cycles have a new premises and have taken to Facebook to let the world know about it. The post gives multiple images of what the new shop looks like and they've already broken out the bunting for the upcoming jubilee celebrations. The post also details the free parking on offer opposite the shop taking care of the practical bits and bobs as well as the exciting stuff.

How to replicate
If you've got a new shop or if you've had a makeover, customers love to have a nose. Work in progress shots as well as teasers as to what to expect build a bit of buzz ahead of opening.

Krankz Bike Repairs took to both Instagram and Facebook to share an update from them Carten 100 bike race. Riders rode form cardiff to Tenby and the post congratulates everyone who took part. The image shows locals out supporting the riders while the use of the #Carten100 hashtag ensured the shop's post appeared alongside any other content hashtagging the race.

How to replicate
When local cycling events are taking place in your town or when bigger national or international events are taking place, make sure you reference and share on your social channels. Using official hashtags will help your content be discoverable in the conversation, while engaging in other content using the same hashtag allows you to connect with other cycling fans and start a dialogue.

April 2022

April 30th was Local Bike Shop Day. But you can replicate these winning moves any time you like. Pennine Cycles offered a little Brucey bonus for anyone popping in who could grab a delicious cupcake to mark the occasion.

How to replicate
Whether it's an industry specific date in the diary like Local Bike Shop Day or a national event like the upcoming Platinum Jubilee, a little celebration goes a long way. Competitions, a show stopping window display, or custom cupcakes will give people extra reasons to check you out. Make sure you add a show-stopping image to stop people's thumbs from scrolling and you'll be sure to grab their attention.

St Ives Bikes make our best post line up for the first time with some new arrivals. In their own words they have all bases covered for all cyclists and their families. The post introduces the line up of bikes with quirky copy that reads like an announcement complete with "drumroll please". The use of the carousel of images shows all the new bikes and combines a use of landscape photography, images of real people, and some high quality slick product shots for those who want to geek out.

How to replicate
Showing high quality product images is great but you'll also want to add some humanity to your copy and add some shots of real people out and about riding the bikes. It also gives you chance to show some love to local beauty spots and cycling roots to dial up your local approach.

SBC Cycles have been wowing social media followers with their custom builds and sprays this week. The artist is tagged into the post to share the love and increase engagement, but the close up detail in the imagery is what sells this post, creating a bit of awe.

How to replicate
Showing off the handiwork of anything customised generates a lot of conversation and engagement among fans. But make sure you get in close and show of the detail. Whether its an aesthetic look or technical detail of a bike, multiple images with multiple angles really get people excited.

 

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A post shared by SBC Cycles (@sbccycles)

The Bike Station in Edinburgh are doing awesome things for the planet. This post shows the impact they have had on reducing landfill by collecting old bikes, used bikes and the downright knackered.

How to replicate
Sustainability is a big issue on the hearts and minds of consumers everywhere. Showcasing what you are doing to support green initiatives and how you are making it easy for your local community shows people what you stand for. So don't be afraid to champion your causes on social media.

Bia Cycling are getting a hot new look and are sharing the progress with their social media followers. Their community are clearly invested in the business and its premises if the comments are anything to go by.

How to replicate
Improvements and refurbishments give people a reason to be excited about what's coming up for your business so keep your community in the loop with any changes. Make sure you share regular progress updates to pique curiosity.

 

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A post shared by Bia Cycling (@bia_cycling)

March 2022

Broken Spokes offer mechanic workshops where customers can head on down and learn how to service their own bike. This post shows a real person learning, smiling and having fun, engaging in his passion. The post copy provides a clear indication of what students might get from the course and a link in bio call to action for more info and to book a spot.

How to replicate
If you offer workshops or events to share expertise then make sure this is clear on social. If you don't do this, look for other ways to incorporate your expertise into your posts. Whether through how-to video tutorials or simple tips and tricks, expertise helps build trust and engagement.

Ice Trikes have been on the road and are using social media to share live commentary from an industry exhibition. The post tags in a media partner and photos show the team chatting to people at the event, and visitors trying a trike.

How to replicate
Whether you're in your own shop, taking a bike out for a spin or taking part in an industry event, behind the scenes content like this goes over well. It gives you the opportunity to intro yourself and your team. Tagging in partners increases the likelihood of a post being shared and seen by new audiences.

Friction Cycles nailed a great post by sharing how their store is looking with hot new stock. The post is tagged up with the brands they stock, and encourages people into store to see and try for themselves.

How to replicate
Use Instagram as your online shop window. Showing what you've got in stock, the people customers will meet in store and what your space looks like gives people a reason to visit you for all their cycling needs.

Giant Bicycles know how to use user generated content! This post uses the hashtag #fanphotofriday to showcase their community. Using your communities' imagery is a great way to show your community you care, and increases the likelihood of them re-engaging with you. It also saves you time creating your own content.

How to replicate
Ask your followers to tag you into their pictures or create a hashtag you want them to use when they talk about you. You can then easily share or re-post their images, given your followers' egos a little boost, and making them feel all warm and fuzzy inside.

LIOS Bikes took to social media to document their latest team day out or as they call it, a team well-being day. The post demonstrates they're a fun bunch who are well supported by their employers, and also shows support for another local business who hosted the day out. It's a great way to spotlight how your business does business and what matters to you.

How to replicate
People buy from people so post content that helps followers get to know your team and shows your staff are looked after.

Specialized got a visit from actor and all round cool cat, Jeff Goldblum, and took to social media to let the world know. The photographer is tagged into the post and hashtags relevant to both the bike and the actor help increase the posts discoverability.

How to replicate
Re-share content from the big guys or engage with it. If there's a celebrity in there, a pro cyclist or pundit, you're guaranteed to see your engagement soar.

Orange Bikes wheelie their way forwards with this cute balance bike post for the younger mountain biker in the family. The post is loaded up with great images showing the close up and profile details of the bike. Hashtags relevant to the mountain biking mums, dads and parenting community help the post achieve higher discoverability and reach.

How to replicate
If you're targeting parents make sure you use lots of different hashtags relevant to anything from first bike and balance bike; as well as niche tags for the mountain biking family. Be practical with the information you give about the ages the bike is suitable for, adjustments that can be made for height, and any accessories that can be added.

 

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A post shared by Orange Bikes (@orangebikes)

January 2022

MB Cyclery are offering up a competition for one lucky rider to get their hands on a limited edition item. If you're going to run a competition make sure your instructions are clear and you provide a link to terms and conditions or detail them in your post.

How to replicate
Contests are a great way to drive engagement and grow your audience but offering up a lust-have prize is a sure fire way to get people excited.

 

View this post on Instagram

 

A post shared by MB Cyclery (@mbcyclery)

Giant Bicycles are combining industry punditry and opinion with product newness. This new bike has been voted one of the best bikes for 2022. The post tags the media publication and details the performance elements of the bike that will appeal to its audience. Multiple images show close up technical details and the aesthetic of the bike so cyclists know exactly what they are getting.

How to replicate
Using industry experts and press to help inform your content is a great way to stay on top of what is front and centre of news and interest in the cycling world. Tagging media and experts into content will also make them more likely to share your content, increasing your reach in the process.

Chain Reaction have taken the 'Man with sign' meme and put their own twist on it to drive conversation and engagement among their community. The post has clearly done its job earning over 6000 engagements.

How to replicate
Memes are a fun way to combine internet trends and anecdotes your customers will understand, rally around or debate. Relevance increases engagement and discussion so give the tactic a go!

Specialized caused some serious bike envy with a custom design for a cyclist. The post tagged in the owner of the bike and the design team and invited followers to comment. Even though a custom design may not be within reach for all the brand's followers, the aspirational approach creates the lust factor and invites discussion.

How to replicate
Following bigger accounts and engaging with content like this gives you the opportunity to geek out, share your passion and contribute to the discussion. You can reshare content like this and ask your own followers what they think to drive engagement and reach.

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