Eating our own dog food. Our 10 steps plan for social media success in 2021

Like everyone else Maybe* is constantly looking for ways to improve and drive our own social media forwards. 

To inform our plans for 2021 we have looked back to spot what works well and have used this to inform our plan moving forward. To get a sense of where you’re going next, you need to know where you’ve been.

Like you we’ve spent the last year with our noses to the grindstone, constantly reacting to changes brought about by COVID and now we want to get in front of it with our plan for 2021.

We are sharing with you where we’ve spotted opportunities in our own data to improve and the insights that will enable us to reach our goals.

We are using the same template that we share with all of our clients that sign up for a Maybe* account.

Step 1: Knowing the business goal

Maybe* helps businesses use social media to sell.  Our goal is to get  3.4 million business dashboards and 3600 town guides into the hands of the people we can help.

The last 12 months have made staying connected and selling difficult for the majority of businesses. The pandemic has challenged us all to innovate and sell to customers in new ways..

Step 2: Telling the Maybe* story

Since March Maybe* has been focused on sharing ways businesses can stay connected on social media. Like most businesses, we had a lot of plans in January 2020, that had to change. And we moved quickly with the times.

Our plans for 2021 focus on sharing positive stories that inspire and Local Town Guides that empower businesses to sell via social media.. 

 We launched a lot of new features last year, and we’re really excited about them. In 2021 this will continue and we are also going to focus on bringing them to life even better with more video content.

Our best post of the entire year had nothing to do with our product. It was about the things businesses were doing to stay positive. This has inspired our approach through 2020 and into 2021. Show people the good stuff, and how to do more of it.

Discover your own best post.

Step 3: What does Maybe* want you to do with its social content

Our social content is about finding new customers and encouraging them to sign in to Maybe*, access training and our Local Rewards program.

We are focusing on the distribution of our Local Rewards Town  Guides in the UK as part of our user acquisition drive. The call to action of our social content is sign-up to Maybe*  but first, we need to establish trust and report through training and webinars.

Step 4: How does Maybe* engage with customers

Maybe* is active on Facebook, Twitter, Instagram and LinkedIn. in addition to creating content, we spend a lot of our time engaging with all the businesses in the towns we are working with. We engage with them using the Maybe* platform.

We engage with 100’s of businesses on a daily basis and we love getting to know them online via social media, or over one of our Wednesday Webinars.

Start engaging with your own customers, its fun and is an increasingly vital business interaction in a world where physical meetings are less commonplace.

Step 5: Who does Maybe* want to engage?

We want to reach BID’s, councils, shopping centres, retail experts, social media managers and the 3.4 million businesses that we have dashboards ready and waiting for.

The 'who’s got influence?' report shows us every week the most frequent commenters on our content, and who’s mentioning us in their content. This is the social gold and where your reach and influence increases if you consistently maintain the conversation.

Discover the influencers in your conversation and increase the reach and impact of your business. Other people talking about you is what you want to achieve - that is the value of social media.

Steps 6-10

Sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success.

Key takeaway

Maybe*  helps businesses use social media to sell. Our message is woven together by helping others achieve success and sharing their case studies. 

To make social media work for you, sign up to Maybe*.

Join us every Wednesday for our "What's working best" social media insights webinars