Like all non-essential UK retailers, Keith Scarrott shoes closed its doors at the start of the second lockdown on November 5.
Well prepared with their learnings from the first lockdown, Keith Scarrott combined an ad spend of only £200 with a well established email list and a flash sale with 45% off to celebrate 45 years in business.
The results exceeded their expectations.
They saw an increase in year-on-year orders of 11,367% and delivered an ROI of over 250 times the £200 social media ad spend in just six hours.
Here we show you the 10 steps they took to achieve these incredible results. Why? Because these tactics can be adopted and implemented by any business and success will follow.