The 10 steps Foxy Locks takes to rock its social media

Foxy Locks is a Cornish success story. Here we show you what the Penzance-based hair extension business has done to turn its business into a global success story using social media.

Maybe* has 10 essential ingredients to make social media work harder for you. Whether you're a huge global brand or a local independent retailer, it's true that the businesses that derive the most value from social, will do all or some of these 10 steps exceptionally well. Foxy Locks is no exception. 

Step 1: Knowing the business goal

Getting your social media to perform for you means being clear on what you want it to achieve. Do you want to drive engagement, build awareness, create local conversation, or simply grow your sales and customer base? Being clear on your goals makes it much easier to measure success and improve your performance.

Sign up to Maybe* to track your own business goals.

Step 2: Telling their story

Foxy Locks uses Instagram to showcase product, product product. The Founder, Imogen Fox, has her own Instagram feed where customers can follow and interact with her on a personal level, but when it comes to social, it's product first rather than the business' story.

Sign up to Maybe* to see how local businesses in your area are telling their story.

Step 3: Getting their audience to take action

Foxy Locks makes sure its customers know exactly what and how they can make a purchase. Each post provides the shade of the hair extension featured, the website link, and details payment options including Klarna which allows customers to spread payments. Surfacing this info makes it easy for customers to take the action you want them to.

If you don’t ask people to take action you are much less likely to achieve your goals.

Sign up to Maybe* to compare your social content to the best in class.

Step 4: Engaging with customers

The Maybe* platform makes it super simple to engage with a wider audience and to ensure you are responding to every comment and mention.

This means Foxy Locks can listen to the conversation in the local area, the conversation created by beauty influencers, or about any hair care topic they want to tune into to reach new customers.

Do this for yourself and engage really quickly and easily via the Maybe* platform.

Step 5: Knowing which audience to engage

Foxy Locks knows the audience it wants to engage - it's glamour and 'grammers. The business is active on Instagram, tags in influencers who love the product and loads up its posts with relevant hashtags covering all things extensions and beauty in the process.

Using the Maybe* platform you can spot your influencers and importantly see the influencers in other conversations that you want to join in with. This could be competitors or specific hashtag conversations.

You can also identify influencers and see who's creating content about your business.


Steps 6 - 10

Get a social media makeover. Want to see where Foxy Locks engages its audience and how to use Instagram advertising? Simply sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success.

Key takeaway

Maybe* is here to help businesses stay connected to customers so you can make more sales. Learning from what other local businesses are doing can help you improve and make social media work for you.

To improve your own social media performance, learn from businesses like Foxy Locks and others, or launch advertising; sign up to Maybe*.

Join us every Wednesday for our "What's working best" social media insights webinars