Supporting local business recovery with social media

Maybe* is committed to supporting local recovery across the UK. We help local businesses get to grips with social media so they stay connected to customers and attract new ones from across their local area, and even further afield.

Every week we make a virtual stop off in a town across the UK to sniff out the best in social media. This week we’re off to Kings Lynn, where business' social media use is just above the UK average. We'll explore what Kings Lynn's best social media looks like and how businesses are clearly communicating new restrictions to their service.

Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. When you know what the local conversation sounds like in any town or place, you can replicate the successful tactics no matter where you are.

How many businesses in Kings Lynn have social media accounts?

Maybe* Place Insights shows us that 30% of businesses in Kings Lynn have social media accounts. This is ever so slightly higher than the national average of 28%.

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How many businesses in Kings Lynn create social media content everyday?

Of those 30% of businesses, 32% of them are active every day. But at weekends this drops as low as 26%.

How many posts do businesses make and how engaging are they?

Kings Lynn’s businesses create an average of 1,500 pieces of social media content per day. Those social posts earn approximately 80,000 engagements per day. That’s about 53 per post, which is good going.

Posting volume in Kings Lynn does drop a bit at weekends, the area should stay consistent through the whole week.

What is Kings Lynn’s best social media content?

We’ve used the Maybe* Best Post in a Place tool to find Kings Lynn’s best post on Thursday October 15.

The world of Arbortec brings together the best in industrial and agricultural outerwear. The business enjoys an engaged follower base from around the world, proving that when a niche product and expertise are coupled together, engagement comes from far and wide.


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A post shared by Arbortec Forestwear (@arbortecfw) on

What conversations do Kings Lynn’s businesses create?

Christmas is taking over in Kings Lynn, sitting right at the centre of the town’s conversation. The place name also sees decent conversation levels, while the wider Norfolk hashtag also gets a look in.

Even though Christmas sits at the heart of the conversation, some of the language in posts created by businesses does not always suggest it's the season to be jolly. The sentiment levels almost reach positive levels, but not quite. Kings Lynn businesses need to perk up their posts, adding some seasonal cheer.

Key takeaway

Maybe* Place Insights aims to inspire more businesses to take up social media on a daily basis. When one business thrives, others can follow suit by participating and engaging in the local conversation.

WATCH THE WEBINAR HIGHLIGHTS: discover more super social from Kings Lynn's independents with the Maybe* team

Maybe* is a social media management platform that helps organisations make social media work better for them. We provide easy to use engagement tools, smart insights and reports that rock.