The black star for spookily fab seasonal social media content goes to . . .

Yes, it's still summer, but according to social media it's never too soon to start thinking ahead to Halloween! This week on our virtual tour of the best social media content in the UK, we’ve made a stop off in Newcastle-under-Lyme. Where by using the Maybe* Best Post in a Place tool, we've unearthed the best of Newcastle's social media content. By examining the content that works for other businesses you can easily apply the same approach to your own content and see the benefits.

Now, buckle up. Things are about to get spooky.

Black Star Ceramics are looking ahead to Halloween

With much of the year feeling like it's been smooshed into one exceptionally long week, the local ceramics store is reminding us, there’s a bewitching milestone coming up.

Halloween is clearly giving the area something to be excited about if the pumpkin wares at Black Star Ceramics are anything to go by.


View this post on Instagram


A post shared by Black Star Ceramics® Official (@black_star_ceramics) on

How to replicate this technique

It may be a little frightening (no pun intended) with things the way they are, to look too far ahead, but everyone needs something to look forward to, so don’t be shy about previewing your upcoming seasonal products.

How to find the best performing post in a place

Exploring more of Newcastle-Under-Lyme's best social media posts

Key takeaway

Knowing your best performing post helps you identify what your audience will respond to best. By exploring the best post in an entire town or sector, you will build an understanding of what makes your target customer tick and be able to engage them effectively and connect with them more frequently.

Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables independent businesses make social media work for them.

Join us every Wednesday for our "What's working best" social media insights webinars