Cinque Terre

Case study - 27 June 2019

WHSmith defends itself against Which?s’ claim of poor customer experience

Seemingly unfazed by the results of a recent Which? survey, WHSmith responds to claims it represents the worst of the high street. The brand argued tha...

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Insights - 25 June 2019

Why listening to customers matters to every organisation

Fourteen years ago social media did not exist. You couldn’t post your pictures to Instagram, share your life on Facebook, upload videos to YouTube or...

Case study - 25 June 2019

Does social media reveal that WHSmith really is the worst of the high street?

Which? recently revealed the results of its 2019 High Street shops survey, announcing that the books and stationery retailer, WHSmith, fared the worst ...

Insights - 20 June 2019

Controversial conversations – the social media downfall of fast-fashion brands?

British High Street favourite, Topshop now faces challenges at home as well as overseas as Arcadia fights for survival.  Elsewhere newer fast fashi...

Insights - 18 June 2019

How Missguided and Boohoo are engaging customers on social media

With online retailers like MissGuided and boohoo seeing record sales growth, Topshop, who once created the trends everyone else followed, is now laggin...