Local cycling retailer races ahead on social media in 10 steps

Local cycling retailer Elmy Cycles is fronted by a team of cycling enthusiasts who share their passion for the support and their pride at being an independent business to build relationships with customers. Maybe* has ten easy to replicate steps to make social media an effective growth tool for business.

Using Maybe*s essential 10 steps to social media success can help businesses race ahead on social media just like Elmy Cycles.

Step 1: Knowing the business goal

Elmy Cycles goal is to engage local cycling fans and look after them and all their cycling needs.

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Telling their story

Elmy Cycles are a local Ipswich bike shop

They get social right by localising as much as they can. The posts are loaded up with shop local hashtags, support indie hashtags and place hashtags as well as industry relevant ones designed to catch the attention of cycling enthusiasts.

Expert is their tone of voice, and introducing team members and their expertise is a great way of building trust  and common ground with an audience

The business also shows the love for its neighbouring businesses and its team members by celebrating them and their cycling achievements regularly on social media.

Using Maybe* Engage allows Elmy Cycles to see their social media posts across Facebook, Twitter and Instagram. This gives a business an idea of the different types of content they are creating and enables Elmy Cycles to gauge the frequency and success of the social media messages they are publishing.

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Step 3: Getting their audience to take action

Elmy Cycles uses Facebook, Twitter and Instagram to encourage its customers to engage with them and pledge their support for local businesses. While locked down the business has clearly communicated the importance of supporting local, as well as reassured customers what they can expect from the shop and its service levels.

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When you look at the conversation Elmy Cycles creates on social media, the shop local hashtag is slap back in the centre of the conversation. In addition shop independent, best mall shops and local place name hashtags all feature. This demonstrates the commitment the business has to place and supporting independent businesses.

But at the same time, there is also plenty of chatter about bike brands, click and collect and stock. All proving that Elmy Cycles nails getting a balance across their hero product, as well as the pride they have in place, and the importance of being an indie retailer.

It’s clear from the content they want customers to support the local cycling retailer, and they are open for all your cycling needs.

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Step 4: Engaging with customers

The business does a great job supporting and re-sharing the content of other local businesses. It would benefit from listening to the wider Ipswich conversation by adding it to the Maybe* platform so it can easily find more local content to engage with.

Maybe* makes it easy to listen to and engage with multiple hashtags. Users can select any hashtag and simply add it to their Maybe* Engage view.

Elmy Cycles can also use the same function to add social handles of competitors or a best in class local cycling retailer. This enables them to keep an eye on the competition, or identify influencers in the cycling arena. This is a great way to re-share other people’s content, and learn from what is working from other businesses and users to engage cycling fans.

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A post shared by Elmy Cycles (@elmy_cycles)

How to add a conversation to Maybe*

Step 5: Knowing which audience to engage

Elmy Cycles wants to engage the local Ipswich audience and of course cycling fans wherever they are. To do this Elmy Cycles should use a mix of local hashtags as well as cycling hashtags on their content to make it discoverable - especially on Instagram.

Sign up to Maybe* to find out what engages your customers.


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A post shared by Elmy Cycles (@elmy_cycles)

Steps 6-10

Do you know how you are measuring success? Maybe* helps you do that. Sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success.

Key takeaway

Maybe* is here to help businesses stay connected to customers so you can make more sales. Learning from what other local businesses are doing can help you improve and make social media work for you.

To make social media work for you, sign up to Maybe*.

Join us every Wednesday for our "What's working best" social media insights webinars