Each week we round up the best social media posts from across the UK. See who's coming out on top and copy the winning moves for yourself. The tips and tricks are easy to replicate for any business no matter the size.
Learn from the the best social media posts of 2022
by Amy RountreeMay 2022
Boohoo know their customers love a bit of celebrity culture. In the last week they’ve posted two celeb news stories - Rihanna’s had her baby and Kourtney Kardashian got married both racking up engagements in the tens of thousands.
Boohoo have a customer base that is young, fashion forward and influenced by celebrity. By creating content that celebrates their audience's favourite celebs - they rack up easy engagement by being relevant and jumping on trending conversations.
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BoxPark are getting a new venue in an indoor space called BoxHall. BoxPark is famed for combining retail with entertainment, art and dining, giving people a reason to visit for something unique that involves shopping and experience. it’s new venue, BoxHall opening Summer 2023 is set to bring together emerging and established indie food outlets, catering to city dwelling foodies and London’s visitors.
This post was shared by all of its sites who have their own social media accounts as each site, while part of a family, also has its own identity and offering. This premises will open in an old entrance to a train station and the post tags in Transport for London who have plenty of reach with Londoners and tourists.
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April 2022
Asda make it their business to celebrate their team on the regular. Anytime a team member goes above and beyond for a customer, you'll hear about it on social media and see the engagement soar. People love acts of kindness and positive news stories and can't wait to comment and share them.
M&S have taken their famous chocolate biccie and smooshed it together with an Easter Egg and come up with something in between.
Launched on social media, voiced over by Dawn French and soundtracked with the trademark M&S TV ad music, the bisc-egg or egg-scuit has social media hyped up and leading the Easter engagement stakes.
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March 2022
Primark are a long time social media favourite at Maybe*. We love this post that lends a fashion forward edge to introduce the key trends for Spring.
The post invites customers to vote and comment on their favourite colour trend with multiple image posts.
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Fortnum's have launched a rapid delivery service shipping Fortnum’s favourites direct to the doors of Londoners.
The delivery services is available in London to doors within six miles of the Piccadilly store in under two hours. To announce and create a bit of intrigue into the service, Fortnum's have installed a 'Fortnum's' blue' delivery bike in the store so curious shoppers can find out more..
Fortnum's have chosen Supper London, a luxury delivery service over the likes of Deliveroo or Just Eat as its more in line with their own brand positioning.
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Cath Kidston generate engagement by introducing key team members from the store environment and in Head Office. Followers are invited to pose questions to the team members via stories. For businesses like Cath Kidston with a cult following and a distinct brand, it also gives diehard fans a sneak peek behind the scenes.
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February 2022
Liverpool Football Club scored a social media high celebrating a winning goal. Sports teams whether national or local present an amazing opportunity to unite communities online and offline around a common passion, which often translates to place.
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Missguided celebrated Twosday on Tuesday February 22nd 2022 with a killer comp and social media post. The post offered up a £2222 cash prize, and to continue the Twosday theme, invited followers to tag their BFF.
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Relative lingerie newcomer, Bluebella set pulses racing on Instagram. Their content can frequently be found in the best social media posts. As well as sumptuous and sexy styling, Bluebella is famous for its inclusive celebration of all shapes, sizes, skin tones and genders, and puts self-love firmly at the heart of everything they do.
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Who said romance is dead? There’s no harm in using seasonal events like Valentines Day to offer competitions around. And who doesn’t love flowers. B&M invited customers to comment when they last received flowers to be in with a chance of winning.
The mechanic to enter gives people the chance to vent and tell funny stories, all of which B&M can engage with and reshare or use to create conversation among the community.
🌹 #COMPETITION TIME🌹
Don't forget your #ValentinesDay flowers this year - we're giving away THREE chances to #WIN a stunning roses bouquet!
For a chance to #WIN, simply FOLLOW US, RT this post & COMMENT WHEN the last time you received flowers was!
Competition ends 9am 4/2/22 pic.twitter.com/IdbW7Tg83y
— B&M Stores (@bmstores) January 28, 2022
January 2022
Pop star and all round heart throb Harry Styles is going on tour and there was a teenage scramble for tickets. Lidl were quick off the mark and got in on the action and conversation. Referencing the star’s hit single Watermelon Sugar High, Lidl playfully pointed out to those disappointed fans who didn’t score tickets that Watermelon and sugar are both available at Lidl. . .
If you missed out on Harry Styles tickets, you can in fact get both watermelon and sugar at Lidl 💁♀️
— @LidlGB (@LidlGB) January 28, 2022
Boots got in on the Veganuary action last week by featuring cult skincare favourite, The Ordinary.
Veganuary may traditionally be something supermarkets and restaurants can get on board with, however skincare and beauty brands also have the opportunity to maximise their cruelty-free or plant based offerings at a time of year where customers are doubling down on the self care and lifestyle changes.
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The travel industry has been the hardest hit by the pandemic and ongoing changes and restrictions. As news emerged that Boris Johnson hosted a party (or work meeting depending on whether you accept the official line or not), while the country were following government rules, Ryanair upped their social media game.
The outspoken approach was witty, pithy and wry and earned the airline tens of thousands of engagements, as they took aim at the PM and wider government. Ryanair get the tone right with this one - pulling punches in a humorous way but in a way that accurately captures the mood of the public.
Boris Johnson for 25 minutes on 20 May 2020 pic.twitter.com/pFqIz6dIqr
— Ryanair (@Ryanair) January 12, 2022
Nike continue to spotlight both professional and grassroots community sports clubs and athletes from across the globe. The featured team in this post hail from Japan and the post celebrates a local marathon in Tokyo.
With these posts, Nike continues to feature real people who share the brand’s passion for sport and wellness. At the same time they champion global sporting communities in an inclusive way, rather than just focusing on elite performance athletes.
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M&S won Christmas hearts on social media in the week leading up to Christmas announcing on Instagram its store colleagues, customer care team and social media team would be offline and at home with their families until December 27th.
Like 2020 when supermarkets opted out of trading Boxing Day to give their teams chance to regroup, M&S went for a similar approach for Christmas 2021. While contracted staff made up the hours elsewhere or could take it as leave, the foregoing of a Boxing Day sale start when down well with the public earning over 54,000 likes for the business.
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