Independent fashion retailer fuels social media engagement

Straight outta Epping! Independent fashion retailer, Never Fully Dressed stormed it on social media when a simple leopard print skirt became a wardrobe staple in 2018. Since then the brand’s fashion business has gone from strength to strength, and their Instagram account never fails to delight a fashion forward crowd.

If you’re an independent fashion brand, taking your business from a local store to a national online boutique, we’ve got some tips and tricks for you to build engagement within your local area.

Maybe* Place insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. Maybe* Place insights allows you to compare up to five locations so you can also see how Epping Forest’s output and efforts compare to other towns and places in the nearby area.

How many businesses in Epping Forest have social media accounts?

Maybe* Place Insights shows us that 30% of businesses in Epping Forest marked in orange, have social media accounts. Loughton storms ahead in the local area, with 42% of its businesses active.

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How many businesses in Epping Forest post to social media everyday?

Of those 30% of businesses, 32% of them are active every day. This drops off at the weekend. With an extra day off for the August Bank Holiday, the average dropped more than usual. This pattern was observed across the local area and many parts of the UK.

How many posts do businesses make and how engaging are they?

Epping Forest businesses take to Facebook, Twitter and Instagram to create an average of 3700 pieces of content per day. Those social posts earn approximately 8 engagements per day. That’s about 13 engagements per post.

An extra long weekend over the bank holiday meant posting volumes slowed across the area. But engagement levels did not decrease. Staying active when customers are online is important. You may not be open, or able to respond as quickly, but a bit of engagement and some scheduled posts will help businesses post their activity levels.

What was Epping Forest’s best performing social media post?

We’ve used the Maybe* Best post in a place tool to find Epping Forest’s best post on Sunday August 30th.

Let’s get dolled up! Never Fully Dressed creates urgency with their content. When a new line is added, they are quick on the gram with the specifics of when an item will go live. To support product, NFD will often head to stories to style up outfits providing inspiration, versatility and even more reasons to buy. Meanwhile the team is known to their audience by their first names, creating a personal relationship between the team and their customer.


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What conversations do Epping Forest’s businesses create?

Nearby Essex leads in the hashtags used by Epping Forest’s businesses. Loughton features, as does the wider Essex hashtag. Car businesses dominate the conversation. The curiously named Marshallmoments is a great example of a local car dealership who regularly create content around their customers getting a new car.

There is little shop local and support local content but plenty of mentions of luxury, and boutique, fashion and style terms. Adding local calls to action to this will help engage the community further.

The conversation across Epping Forest and the surrounding area is a cheery one but occasionally can stray towards neutral. Being passionate and positive in content, will help boost the sentiment of the Epping Forest conversation further.

Key takeaway

Maybe* Place Insights aims to inspire more businesses to take up social media on a daily basis. When one business thrives, others can follow suit by participating and engaging in the local conversation. For fashion retailers, following and engaging with other fashion and style businesses, style influencers and beauty brands will help build a customer base across sectors.

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Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables independent businesses make social media work for them.

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