How Windsor could use social media insights to increase tourism

Windsor is a major tourist destination. Given a certain recent royal arrival in the form of Baby Sussex, there is a lot of conversation happening on social media about both the Royals and about Windsor.

Add to this a plethora of neighbouring tourist attractions that contribute to the online chatter about Windsor, and you would think that local shops and shopping centres would be spoilt for choice when engaging on social media.  

Needless to say, we were surprised to learn that from local shops and shopping centres there is little engagement with wider tourist operators or with either customers or tourists in Windsor.

Whilst tourist footfall may not result in regular return visits, in an area like Windsor with year-round appeal, it is very consistent.

Retailers should be engaging with tourists and tourism groups online to increase engagement and increase their footfall and sales.

As an example, a local shopping centre creates approximately one post every couple of days, and engagement is low.


The See What Works report, highlighting engagement with social media content. 
See the engagement for your own content

When we look at what the content is about, we see they are posting about a new salad, and what to wear to work. It mentions one of the retailers, and a food offering the centre has, but did it resonate with actual people visiting the centre?


The 'What’s being said’ report shows the topics resonating with an audience.
What's your audience saying?

Contrasting conversations between place and visitors

By contrast, when we look at what people are saying about the centre, we see tourists mentioning them alongside Duck Tours, Legoland and the Castle - all destinations and tour providers. The centre did not engage with this conversation. Furthermore, their own content is considerably different to what other people and visitors are saying about them.

Retailers in Windsor need to take advantage of the exciting conversations online and create content that resonates with the people coming through the doors.  


The 'What’s being said’ report shows the topics resonating with an audience.
What's your audience saying?

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