Focus on your communities, not just individuals
In a bid for a deeper connection with their audiences, brands will continue to share more about themselves – the teams behind the brand. In a changing economic climate, it’s important for consumers to feel part of something, and are more likely to make a purchase when they feel emotionally connected to a business or brand.
Cath Kidston did this brilliantly in their series of posts behind the scenes, garnering heaps of engagement, too. The brand introduced key team members from the store environment and in Head Office, then followers were invited to pose questions to the team members via Stories. For businesses such as Cath Kidston with a cult following and a distinct brand, it also gave diehard fans a sneak peek behind the scenes.
Introducing your team and people helps customers get to know the people behind your business, giving them a chance to see the passion that goes into it.