The global Influencer marketplace is currently worth $1.6Billion and by the end of 2019, it’s set to skyrocket to $2.38B, according to Statistica. But what is influencer marketing and how can you guarantee you’re getting your money’s worth?
In short, Influencers are people who have a large and/or loyal online audience, most commonly found on Instagram. For a fee, Influencers will share products and brands with their followers, encouraging people to buy them.
However, not all Influencers are created equal. The Maybe* platform can help any organisation weed out the good from the bad, knowing you’re getting value from your investment, hitting the right audience, and seeing the results you need.