Maybe* has been working with Bira to provide insights that support indie retailers shape up their social media strategies and their social media engagement with existing and potential customers. As well as delivering tips and tricks, we’ve now turned our attention to trend spotting for 2020.
Using social media analytics, we can help Bira members get a jump on the products and messages likely to pique consumer interest in the wellness space. We looked at over 11,000 conversations featuring wellness and wellness trends in October. Whether its waistline goals, mental decluttering, or creating simplicity and stillness, your customers’ wellness is likely to become your business as well as theirs come January and beyond.
What social media reveals about how the wellness trend will evolve in 2020
by Amy RountreeWellness is no longer just weight loss
When thinking wellness, remember it’s more than exercise and a number on the scales. Mental and emotional wellbeing is now being focused on within popular culture as a conversation that can no longer be ignored.
Health and happiness go hand in hand and as this dialogue continues to grow, so too will the number of people seeking to understand and learn more. Self-help books and biography, as well as journalling products, will help cater to this deserving space.
Homemade and homegrown
In another post within this series for Bira, we profiled the conversation around growing your own. This trend will no doubt cross over into the wellness movement as consumers continue to want more control over how and where their grub is produced. In addition expect more health-conscious grazers to be seeking out gluten-free, micro-nutrients, seeds and grains for their insta-inspired, home-cooked munch.
Meditation and movement
And breathe… closely coupled with the growing awareness of mental health issues; meditation is truly having its moment. As more and more of us seek alternative treatments and self-care rituals, taking time for oneself creates opportunities for gifting and self treats. Paired with yoga and the mindful movement, customers will be seeking the perfect props to create tranquil and meditative spots at home. Encompassing everything from Yoga mats, massage and essential oils, Himalayan salt lamps, crystals and sound bowls; we’re expecting some chilled vibes in 2020.
How to gain ground
Thanks to the likes of Joe Wicks and Kayla Itsines; meditation apps like Calm and Headspace and the spotlight being shone on our mental and emotional wellbeing, it’s safe to say that wellness is more whole than it has ever been. Incorporating community and a wider consciousness, products with an eco and sustainability message, as well as clean living and self care look set only to grow in the rapidly approaching new decade. Ensure you incorporate these messages into your product picks and customer communications to keep your business healthy and strong in 2020.
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