Working from home since the start of the first lockdown in March 2020 has forced everyone to be and think more local. That has proven to be a massive opportunity for local retailers to raise their awareness to people in their local communities and there is evidence that people have enjoyed that local connection. So, as the retail sector emerges from the pandemic, the renewed value on localism and local service is likely to endure.
But there remain other challenges and opportunities both in the way physical destinations operate – not least, the relationship between landlords and tenants; how bricks and mortar retailers deploy technology to better effect; and achieving a closer relationship and understanding between retailers and their customers. There is a need incubate new ideas and new retailers to bring them into the High Street and to help them navigate those difficult first couple of years to establish a business model that helps them to operate.
Research conducted by Maybe* highlighted that retailers that are trading most successfully through COVID, aren't really talking about COVID. Take Primark as an example. There is very little mention of the pandemic across their social channels, instead the retailer favours positive messaging. This strategy has resulted in endless queues on re-opening and an army of new, loyal customers.
Within the whitepaper, our panel of sector experts recognise that things need to change, businesses must adapt. This is the time to create new partnerships, develop new interesting offers and above all, to not waste a good crisis. Download the report now to discover how.